Coming soon
iPhone Duo.
Hello, hello.
An all-new kind of iPhone. Be first in line — pre-orders open this week.
Pre-order
16.10 · 1:00 pm
Available
23.10
Start with you, not the catalogue
What do you want to do next?
Pick what matters to you. We’ll point you at the device made for it — and the quickest way to get it.
iPhone 18 Pro · iPhone Duo
Pro further. Or say hello, hello.
iPhone 18 Pro is built for people who shoot, edit and push their phone hard. Coming soon: the all-new iPhone Duo — pre-order from 1:00 pm on 16.10, available from 23.10.
Trading in? Get credit for iPhone 13 or higher at checkout.
iPhone
Trade in iPhone 13 or higher for credit
New this season.
Everything Apple just launched, on one screen. Tap any tile to go straight to it.
Pay less. Upgrade more.
Three ways to make your next Apple cost less.
Stack them where eligible. Terms apply — check each offer before you buy.
01
Trade in your old iPhone.
Get credit when you trade in iPhone 13 or higher. Get an estimate in minutes and put it straight towards something new.
Get your estimate02
Save with education pricing.
Buy Mac or iPad with education savings — and for a limited time, get a gift card from £80 to £120. Offer ends 22.10.
Shop education03
Get Apple One free for 3 months.
Get 3 months of Apple One free with any new iPhone, iPad or Mac. Music, TV, iCloud+ and more — on us to start.
See the offerApple TV
Something worth watching on that new screen.
Swipe →
Thriller
Slow Horses
MI5’s most unruly spies are back and under attack.
Stream now →
Comedy
Ted Lasso
The hit comedy is back and Tedder than ever.
Stream now →
Sci-Fi
Silo
The truth lies in the past.
Stream now →
Sci-Fi
Dark Matter
There’s no world like home.
Stream now →
Comedy
Widow’s Bay
Welcome to the island. Just don’t ask too many questions.
Stream now →
Thriller
Cape Fear
Fear takes hold.
Stream now →
Before you buy
Good questions.
The short answers. Full terms and eligibility are always on apple.com/uk.
When can I get iPhone Duo?
Pre-orders open from 1:00 pm on 16.10, and iPhone Duo is available from 23.10. Pricing is on the Apple Store.
Which phones can I trade in?
Apple offers credit when you trade in iPhone 13 or higher. Get an online estimate first — the final value depends on the device’s condition.
Who can use education savings?
Education pricing on Mac and iPad is available to eligible students and educators. The current gift card offer (from £80 to £120) ends 22.10 — check eligibility on the Education Store.
How do I get 3 months of Apple One free?
The offer applies with any new iPhone, iPad or Mac. Terms apply and the plan renews automatically unless cancelled — see the offer page for details.
Ready when you are
Your next Apple
starts here.
Choose it, trade in, and save — in one visit.