{"id":13,"date":"2026-10-11T17:21:02","date_gmt":"2026-10-11T17:21:02","guid":{"rendered":"https:\/\/dev30.digitize-online.co.uk\/?page_id=13"},"modified":"2026-10-11T17:24:11","modified_gmt":"2026-10-11T17:24:11","slug":"apple-uk-reimagined-landing-concept","status":"publish","type":"page","link":"https:\/\/dev30.digitize-online.co.uk\/","title":{"rendered":"Apple UK \u2014 Reimagined Landing Concept"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"13\" class=\"elementor elementor-13\" data-elementor-post-type=\"page\">\n\t\t\t\t<header class=\"elementor-element elementor-element-5e835fbb e-con e-atomic-element e-flexbox-base e-default-header e-2555693c-5a62 \" data-id=\"5e835fbb\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"5e835fbb\" data-e-type=\"e-flexbox\" data-id=\"5e835fbb\">\n    \t\t\t<p class=\"e-2b6d5c21-8fc3 e-paragraph-base e-default-p\" data-interaction-id=\"b0a9c5b\" data-e-type=\"widget\" data-id=\"b0a9c5b\"><a href=\"https:\/\/www.apple.com\/uk\/\" target=\"_self\" class=\"e-paragraph-link-base e-default-a\">\n\t\tApple<span>.<\/span>\n\t<\/a><\/p>\n\t\t<nav class=\"elementor-element elementor-element-2cd862a e-con e-atomic-element e-flexbox-base e-default-nav e-67a9b3c1-74ad \" data-id=\"2cd862a\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"2cd862a\" data-e-type=\"e-flexbox\" data-id=\"2cd862a\">\n    \t\t\t<p class=\"e-50d2bf58-94bf e-paragraph-base e-default-p\" data-interaction-id=\"34061db2\" data-e-type=\"widget\" data-id=\"34061db2\"><a href=\"https:\/\/www.apple.com\/uk\/iphone-18-pro\/\" target=\"_self\" class=\"e-paragraph-link-base e-default-a\">\n\t\tiPhone\n\t<\/a><\/p>\n\t\t\t\t\t<p class=\"e-2e0802f4-fcf8 e-paragraph-base e-default-p\" data-interaction-id=\"587ae106\" data-e-type=\"widget\" data-id=\"587ae106\"><a href=\"https:\/\/www.apple.com\/uk\/macbook-air\/\" target=\"_self\" class=\"e-paragraph-link-base e-default-a\">\n\t\tMac\n\t<\/a><\/p>\n\t\t\t\t\t<p class=\"e-69009556-bdfe e-paragraph-base e-default-p\" data-interaction-id=\"369a0f3a\" data-e-type=\"widget\" data-id=\"369a0f3a\"><a href=\"https:\/\/www.apple.com\/uk\/ipad-air\/\" target=\"_self\" class=\"e-paragraph-link-base e-default-a\">\n\t\tiPad\n\t<\/a><\/p>\n\t\t\t\t\t<p class=\"e-1bd3bca6-efb1 e-paragraph-base e-default-p\" data-interaction-id=\"5db3e0e4\" data-e-type=\"widget\" data-id=\"5db3e0e4\"><a href=\"https:\/\/www.apple.com\/uk\/apple-watch-series-12\/\" target=\"_self\" class=\"e-paragraph-link-base e-default-a\">\n\t\tWatch\n\t<\/a><\/p>\n\t\t\t\t\t<p class=\"e-529150e3-a8a4 e-paragraph-base e-default-p\" data-interaction-id=\"612d0c22\" data-e-type=\"widget\" data-id=\"612d0c22\"><a href=\"https:\/\/www.apple.com\/uk\/airpods-5\/\" target=\"_self\" class=\"e-paragraph-link-base e-default-a\">\n\t\tAirPods\n\t<\/a><\/p>\n\t\t\t\t\t<p class=\"e-53b965e-7f5d e-paragraph-base e-default-p\" data-interaction-id=\"61c1244b\" data-e-type=\"widget\" data-id=\"61c1244b\"><a href=\"https:\/\/www.apple.com\/uk\/shop\/goto\/trade_in\" target=\"_self\" class=\"e-paragraph-link-base e-default-a\">\n\t\tTrade In\n\t<\/a><\/p>\n\t\t\n<\/nav>\n\t\t\t<a href=\"https:\/\/www.apple.com\/uk\/shop\/goto\/buy_iphone\/iphone_18_pro\" target=\"_self\" class=\"e-7e527f1-6408 e-button-base e-default-a\" data-interaction-id=\"3196b24a\" data-e-type=\"widget\" data-id=\"3196b24a\">\n\tShop iPhone 18 Pro\n<\/a>\n\t\t\n<\/header>\n<section class=\"e-background-video e-con e-atomic-element e-background-video-base e-background-video--playing e-default-section e-77df8255-aa11 \"\n\tdata-id=\"53613828\"\n\tdata-element_type=\"e-background-video\"\n\tdata-e-type=\"e-background-video\"\n\tdata-interaction-id=\"53613828\"\n\tdata-interactions=\"null\"\n\tx-data=\"eBackgroundVideo53613828\"\n\tx-bind=\"rootState\"\n\tdata-e-settings=\"&#x7B;&quot;classes&quot;&#x3A;&#x5B;&quot;e-77df8255-aa11&quot;&#x5D;,&quot;tag&quot;&#x3A;&quot;section&quot;,&quot;source&quot;&#x3A;&#x7B;&quot;id&quot;&#x3A;null,&quot;url&quot;&#x3A;&quot;https&#x3A;&#x5C;&#x2F;&#x5C;&#x2F;www.apple.com&#x5C;&#x2F;105&#x5C;&#x2F;media&#x5C;&#x2F;us&#x5C;&#x2F;iphone-18-pro&#x5C;&#x2F;2026&#x5C;&#x2F;591df885-5ee2-4173-86e6-401021249f7c&#x5C;&#x2F;anim&#x5C;&#x2F;hero&#x5C;&#x2F;large_2x.mp4&quot;&#x7D;,&quot;start_time&quot;&#x3A;null,&quot;end_time&quot;&#x3A;null,&quot;autoplay&quot;&#x3A;true,&quot;mute&quot;&#x3A;true,&quot;loop&quot;&#x3A;true,&quot;show_controls&quot;&#x3A;true,&quot;state&quot;&#x3A;&quot;playing&quot;,&quot;attributes&quot;&#x3A;&quot;data-e-type&#x3D;&#x5C;&quot;e-background-video&#x5C;&quot;&#x20;data-id&#x3D;&#x5C;&quot;53613828&#x5C;&quot;&quot;,&quot;_cssid&quot;&#x3A;null,&quot;display-conditions&quot;&#x3A;null&#x7D;\"\n\t\t\t\tdata-e-type=\"e-background-video\" data-id=\"53613828\"\n\t\t>\n\t\t\t<video class=\"e-background-video__media\"\n\t\t\taria-hidden=\"true\"\n\t\t\tautoplay\t\t\tmuted\t\t\tloop\t\t\tplaysinline\n\t\t\tpreload=\"auto\">\n\t\t\t<source src=\"https:\/\/www.apple.com\/105\/media\/us\/iphone-18-pro\/2026\/591df885-5ee2-4173-86e6-401021249f7c\/anim\/hero\/large_2x.mp4#t=0\">\n\t\t<\/video>\n\t\t<div class=\"e-background-video__content e-con e-atomic-element e-background-video-content-base e-default-div e-6aba60e7-699d \"\n\tdata-id=\"5748b0bf\"\n\tdata-element_type=\"e-background-video-content\"\n\tdata-e-type=\"e-background-video-content\"\n\tdata-interaction-id=\"5748b0bf\"\n\tdata-interactions=\"null\"\n\t\t\tdata-e-type=\"e-background-video-content\" data-id=\"5748b0bf\"\n\t\t><div class=\"elementor-element elementor-element-4bd4f47 e-con e-atomic-element e-div-block-base e-default-div e-6f77181e-d308 \" data-id=\"4bd4f47\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"4bd4f47\" data-e-type=\"e-div-block\" data-id=\"4bd4f47\">\n    \n<\/div>\n<div class=\"elementor-element elementor-element-3bf774eb e-con e-atomic-element e-div-block-base e-default-div e-5222c603-c5df \" data-id=\"3bf774eb\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"3bf774eb\" data-e-type=\"e-div-block\" data-id=\"3bf774eb\">\n    \n<\/div>\n<div class=\"elementor-element elementor-element-2e99b3e7 e-con e-atomic-element e-flexbox-base e-default-div e-45cf004a-70b2 \" data-id=\"2e99b3e7\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"2e99b3e7\" data-e-type=\"e-flexbox\" data-id=\"2e99b3e7\">\n    <div class=\"elementor-element elementor-element-2677b799 e-con e-atomic-element e-flexbox-base e-default-div e-27ebc23d-f3a3 \" data-id=\"2677b799\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"2677b799\" data-e-type=\"e-flexbox\" data-id=\"2677b799\">\n    \t\t\t<span class=\"e-2fc7f71a-8eda e-paragraph-base e-default-span\" data-interaction-id=\"1d117b3f\" data-e-type=\"widget\" data-id=\"1d117b3f\">\u25cf<\/span>\n\t\t\t\t\t<span class=\"e-1da769e-baea e-paragraph-base e-default-span\" data-interaction-id=\"6b0e13e1\" data-e-type=\"widget\" data-id=\"6b0e13e1\">New \u00b7 iPhone 18 Pro<\/span>\n\t\t\n<\/div>\n\t\t\t<h1 data-interaction-id=\"252b3659\" class=\"e-7e515038-c8d6 e-heading-base e-default-h1\" data-e-type=\"widget\" data-id=\"252b3659\">Pro<br>further.<\/h1>\n\t\t\t\t\t<p class=\"e-18c27b45-8886 e-paragraph-base e-default-p\" data-interaction-id=\"4a140689\" data-e-type=\"widget\" data-id=\"4a140689\">The most capable iPhone yet \u2014 and the easiest it\u2019s ever been to make it yours. Trade in, save, and get three months of Apple One on us.<\/p>\n\t\t<div class=\"elementor-element elementor-element-601941b5 e-con e-atomic-element e-flexbox-base e-default-div e-49a03697-9674 \" data-id=\"601941b5\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"601941b5\" data-e-type=\"e-flexbox\" data-id=\"601941b5\">\n    \t\t\t<a href=\"https:\/\/www.apple.com\/uk\/shop\/goto\/buy_iphone\/iphone_18_pro\" target=\"_self\" class=\"e-24eb550e-a186 e-button-base e-default-a\" data-interaction-id=\"7ee9a8ce\" data-e-type=\"widget\" data-id=\"7ee9a8ce\">\n\tBuy iPhone 18 Pro\n<\/a>\n\t\t\t\t\t<a href=\"https:\/\/www.apple.com\/uk\/iphone-18-pro\/\" target=\"_self\" class=\"e-4711c455-db23 e-button-base e-default-a\" data-interaction-id=\"85154d9\" data-e-type=\"widget\" data-id=\"85154d9\">\n\tExplore the design  \u2192\n<\/a>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-1f28b287 e-con e-atomic-element e-flexbox-base e-default-div e-a1b419-873c \" data-id=\"1f28b287\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"1f28b287\" data-e-type=\"e-flexbox\" data-id=\"1f28b287\">\n    <div class=\"elementor-element elementor-element-10199f5d e-con e-atomic-element e-flexbox-base e-default-div e-2a55a7ca-8a91 \" data-id=\"10199f5d\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"10199f5d\" data-e-type=\"e-flexbox\" data-id=\"10199f5d\">\n    \t\t\t<p class=\"e-8856425-c62b e-paragraph-base e-default-p\" data-interaction-id=\"497333a2\" data-e-type=\"widget\" data-id=\"497333a2\">Trade In<\/p>\n\t\t\t\t\t<p class=\"e-3c8614f0-da72 e-paragraph-base e-default-p\" data-interaction-id=\"3ecba320\" data-e-type=\"widget\" data-id=\"3ecba320\">Credit for iPhone 13 or higher<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-5f7afe09 e-con e-atomic-element e-flexbox-base e-default-div e-2cda24f1-4fbe \" data-id=\"5f7afe09\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"5f7afe09\" data-e-type=\"e-flexbox\" data-id=\"5f7afe09\">\n    \t\t\t<p class=\"e-3fa91473-6066 e-paragraph-base e-default-p\" data-interaction-id=\"31379338\" data-e-type=\"widget\" data-id=\"31379338\">Apple One<\/p>\n\t\t\t\t\t<p class=\"e-7f64f3ba-1765 e-paragraph-base e-default-p\" data-interaction-id=\"466a5699\" data-e-type=\"widget\" data-id=\"466a5699\">3 months free with a new device*<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-3bf37003 e-con e-atomic-element e-flexbox-base e-default-div e-676e1fdd-d266 \" data-id=\"3bf37003\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"3bf37003\" data-e-type=\"e-flexbox\" data-id=\"3bf37003\">\n    \t\t\t<p class=\"e-357cac0d-efe3 e-paragraph-base e-default-p\" data-interaction-id=\"1e1aeb46\" data-e-type=\"widget\" data-id=\"1e1aeb46\">iPhone Duo<\/p>\n\t\t\t\t\t<p class=\"e-5a63694-fbdd e-paragraph-base e-default-p\" data-interaction-id=\"30d4faed\" data-e-type=\"widget\" data-id=\"30d4faed\">Pre-order from 16.10, 1 pm<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-30224eba e-con e-atomic-element e-flexbox-base e-default-div e-b1c0d6e-d390 \" data-id=\"30224eba\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"30224eba\" data-e-type=\"e-flexbox\" data-id=\"30224eba\">\n    \t\t\t<p class=\"e-3bbc21c0-6171 e-paragraph-base e-default-p\" data-interaction-id=\"28e854c1\" data-e-type=\"widget\" data-id=\"28e854c1\">Scroll<\/p>\n\t\t<div class=\"elementor-element elementor-element-37c3f111 e-con e-atomic-element e-div-block-base e-default-div e-5389cf0a-4e5e \" data-id=\"37c3f111\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"37c3f111\" data-e-type=\"e-div-block\" data-id=\"37c3f111\">\n    \n<\/div>\n\n<\/div>\n<\/div>\n<div class=\"e-background-video__controls e-con e-atomic-element e-background-video-controls-base e-default-div e-6be04eba-9596 \"\n\tdata-id=\"76741937\"\n\tdata-element_type=\"e-background-video-controls\"\n\tdata-e-type=\"e-background-video-controls\"\n\tdata-interaction-id=\"76741937\"\n\tdata-interactions=\"null\"\n\tx-bind=\"controlsWrapper\"\n\t\t\tdata-e-type=\"e-background-video-controls\" data-id=\"76741937\"\n\t\t><button class=\"e-background-video__play e-con e-atomic-element e-background-video-play-base e-default-button e-65c16036-7241 \"\n\tdata-id=\"6536a274\"\n\tdata-element_type=\"e-background-video-play\"\n\tdata-e-type=\"e-background-video-play\"\n\tdata-interaction-id=\"6536a274\"\n\tdata-interactions=\"null\"\n\ttype=\"button\"\n\taria-label=\"Play&#x20;video\"\n\tx-bind=\"playButton\"\n\t\t\tdata-e-type=\"e-background-video-play\" data-id=\"6536a274\"\n\t\t>\t\t\t<p class=\"e-3dcba5fd-8daf e-paragraph-base e-default-p\" data-interaction-id=\"7dcc1aa\" data-e-type=\"widget\" data-id=\"7dcc1aa\">\u25b6 Play<\/p>\n\t\t<\/button>\n<button class=\"e-background-video__pause e-con e-atomic-element e-background-video-pause-base e-default-button e-245490b1-ece0 \"\n\tdata-id=\"555eb8c0\"\n\tdata-element_type=\"e-background-video-pause\"\n\tdata-e-type=\"e-background-video-pause\"\n\tdata-interaction-id=\"555eb8c0\"\n\tdata-interactions=\"null\"\n\ttype=\"button\"\n\taria-label=\"Pause&#x20;video\"\n\tx-bind=\"pauseButton\"\n\t\t\tdata-e-type=\"e-background-video-pause\" data-id=\"555eb8c0\"\n\t\t>\t\t\t<p class=\"e-1146ac2d-59e8 e-paragraph-base e-default-p\" data-interaction-id=\"350b0ac6\" data-e-type=\"widget\" data-id=\"350b0ac6\">\u275a\u275a Pause<\/p>\n\t\t<\/button>\n<\/div>\n\n<\/section>\n<aside class=\"elementor-element elementor-element-7b74d7ef e-con e-atomic-element e-flexbox-base e-default-aside e-73726e77-4b8f \" data-id=\"7b74d7ef\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"7b74d7ef\" data-e-type=\"e-flexbox\" data-id=\"7b74d7ef\">\n    \t\t\t<p class=\"e-1aa82505-80af e-paragraph-base e-default-p\" data-interaction-id=\"115db791\" data-e-type=\"widget\" data-id=\"115db791\"><a href=\"https:\/\/offers.appleone.apple\/en-GB\/new-device-offer\" target=\"_self\" class=\"e-paragraph-link-base e-default-a\">\n\t\t<strong>3 months of Apple One free<\/strong> with any new iPhone, iPad or Mac*\n\t<\/a><\/p>\n\t\t\t\t\t<span class=\"e-517bb496-3081 e-paragraph-base e-default-span\" data-interaction-id=\"7170b421\" data-e-type=\"widget\" data-id=\"7170b421\">\u2726<\/span>\n\t\t\t\t\t<p class=\"e-54ca52a9-2e6c e-paragraph-base e-default-p\" data-interaction-id=\"70952b7b\" data-e-type=\"widget\" data-id=\"70952b7b\"><a href=\"https:\/\/www.apple.com\/uk\/shop\/goto\/edu_store\" target=\"_self\" class=\"e-paragraph-link-base e-default-a\">\n\t\t<strong>Education savings<\/strong> on Mac and iPad \u2014 offer ends 22.10\n\t<\/a><\/p>\n\t\t\t\t\t<span class=\"e-4a3df02e-946d e-paragraph-base e-default-span\" data-interaction-id=\"74954702\" data-e-type=\"widget\" data-id=\"74954702\">\u2726<\/span>\n\t\t\t\t\t<p class=\"e-5485e4c-c477 e-paragraph-base e-default-p\" data-interaction-id=\"655724ae\" data-e-type=\"widget\" data-id=\"655724ae\"><a href=\"https:\/\/www.apple.com\/uk\/shop\/goto\/trade_in\" target=\"_self\" class=\"e-paragraph-link-base e-default-a\">\n\t\t<strong>Trade In<\/strong> \u2014 get credit for iPhone 13 or higher\n\t<\/a><\/p>\n\t\t\n<\/aside>\n<section class=\"elementor-element elementor-element-4099db84 e-con e-atomic-element e-flexbox-base e-default-section e-54b1c202-8e26 \" data-id=\"4099db84\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"4099db84\" data-e-type=\"e-flexbox\" data-id=\"4099db84\">\n    <div class=\"elementor-element elementor-element-36bcde40 e-con e-atomic-element e-flexbox-base e-default-div e-1cea4c27-d15e \" data-id=\"36bcde40\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"36bcde40\" data-e-type=\"e-flexbox\" data-id=\"36bcde40\">\n    \t\t\t<p class=\"e-6a57a42d-fb0b e-paragraph-base e-default-p\" data-interaction-id=\"65fb7d02\" data-e-type=\"widget\" data-id=\"65fb7d02\">Start with you, not the catalogue<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"21c9834b\" class=\"e-66cb7157-72ce e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"21c9834b\">What do you want to do next?<\/h2>\n\t\t\t\t\t<p class=\"e-5b6c33fa-8b82 e-paragraph-base e-default-p\" data-interaction-id=\"55f24e0c\" data-e-type=\"widget\" data-id=\"55f24e0c\">Pick what matters to you. We\u2019ll point you at the device made for it \u2014 and the quickest way to get it.<\/p>\n\t\t\n<\/div>\n<div class=\"e-con e-atomic-element e-tabs-base e-default-div e-4047a585-3f6b \"\n    data-id=\"58ad080f\"\n    data-element_type=\"e-tabs\"\n    data-e-type=\"e-tabs\"\n    data-interaction-id=\"58ad080f\"\n    data-interactions=\"null\"\n    x-data=\"eTabs58ad080f\"\n    data-e-settings=\"&#x7B;&quot;default-active-tab&quot;&#x3A;&quot;58ad080f-tab-0&quot;&#x7D;\"\n                data-e-type=\"e-tabs\" data-id=\"58ad080f\"\n        >\n    <div class=\"e-con e-atomic-element e-tabs-menu-base e-default-div e-3fe7f268-c5a4 \"\n    data-id=\"534558d3\"\n    data-element_type=\"e-tabs-menu\"\n    data-e-type=\"e-tabs-menu\"\n    data-interaction-id=\"534558d3\"\n    data-interactions=\"null\"\n    role=\"tablist\"\n                data-e-type=\"e-tabs-menu\" data-id=\"534558d3\"\n        ><button class=\"e-con e-atomic-element e-tab-base e-default-button e-a27742a-8fd0  e--selected\"\n    data-id=\"6e4469c1\"\n    data-element_type=\"e-tab\"\n    data-e-type=\"e-tab\"\n    data-interaction-id=\"6e4469c1\"\n    data-interactions=\"null\"\n    role=\"tab\"\n    tabindex=\"0\"\n    aria-selected=\"true\"\n    x-bind=\"tab\"\n    x-ref=\"6e4469c1\"\n    id=\"58ad080f-tab-0\"\n    aria-controls=\"58ad080f-tab-content-0\"\n            data-e-type=\"e-tab\" data-id=\"6e4469c1\"\n        >\t\t\t<p class=\"e-6e6d74ea-9c96 e-paragraph-base e-default-p\" data-interaction-id=\"ada1267\" data-e-type=\"widget\" data-id=\"ada1267\">Capture everything<\/p>\n\t\t<\/button>\n<button class=\"e-con e-atomic-element e-tab-base e-default-button e-4907a77f-759d \"\n    data-id=\"2fdea8d7\"\n    data-element_type=\"e-tab\"\n    data-e-type=\"e-tab\"\n    data-interaction-id=\"2fdea8d7\"\n    data-interactions=\"null\"\n    role=\"tab\"\n    tabindex=\"-1\"\n    aria-selected=\"false\"\n    x-bind=\"tab\"\n    x-ref=\"2fdea8d7\"\n    id=\"58ad080f-tab-1\"\n    aria-controls=\"58ad080f-tab-content-1\"\n            data-e-type=\"e-tab\" data-id=\"2fdea8d7\"\n        >\t\t\t<p class=\"e-5565a52d-ac55 e-paragraph-base e-default-p\" data-interaction-id=\"7d70a678\" data-e-type=\"widget\" data-id=\"7d70a678\">Work from anywhere<\/p>\n\t\t<\/button>\n<button class=\"e-con e-atomic-element e-tab-base e-default-button e-4fc6857-8cfd \"\n    data-id=\"5753660a\"\n    data-element_type=\"e-tab\"\n    data-e-type=\"e-tab\"\n    data-interaction-id=\"5753660a\"\n    data-interactions=\"null\"\n    role=\"tab\"\n    tabindex=\"-1\"\n    aria-selected=\"false\"\n    x-bind=\"tab\"\n    x-ref=\"5753660a\"\n    id=\"58ad080f-tab-2\"\n    aria-controls=\"58ad080f-tab-content-2\"\n            data-e-type=\"e-tab\" data-id=\"5753660a\"\n        >\t\t\t<p class=\"e-49d6ea7e-c945 e-paragraph-base e-default-p\" data-interaction-id=\"365205ff\" data-e-type=\"widget\" data-id=\"365205ff\">Create &amp; study<\/p>\n\t\t<\/button>\n<button class=\"e-con e-atomic-element e-tab-base e-default-button e-714f217b-3832 \"\n    data-id=\"d21e441\"\n    data-element_type=\"e-tab\"\n    data-e-type=\"e-tab\"\n    data-interaction-id=\"d21e441\"\n    data-interactions=\"null\"\n    role=\"tab\"\n    tabindex=\"-1\"\n    aria-selected=\"false\"\n    x-bind=\"tab\"\n    x-ref=\"d21e441\"\n    id=\"58ad080f-tab-3\"\n    aria-controls=\"58ad080f-tab-content-3\"\n            data-e-type=\"e-tab\" data-id=\"d21e441\"\n        >\t\t\t<p class=\"e-5e4a739e-7cac e-paragraph-base e-default-p\" data-interaction-id=\"11f84b4d\" data-e-type=\"widget\" data-id=\"11f84b4d\">Train smarter<\/p>\n\t\t<\/button>\n<button class=\"e-con e-atomic-element e-tab-base e-default-button e-7239652b-20ee \"\n    data-id=\"508230a8\"\n    data-element_type=\"e-tab\"\n    data-e-type=\"e-tab\"\n    data-interaction-id=\"508230a8\"\n    data-interactions=\"null\"\n    role=\"tab\"\n    tabindex=\"-1\"\n    aria-selected=\"false\"\n    x-bind=\"tab\"\n    x-ref=\"508230a8\"\n    id=\"58ad080f-tab-4\"\n    aria-controls=\"58ad080f-tab-content-4\"\n            data-e-type=\"e-tab\" data-id=\"508230a8\"\n        >\t\t\t<p class=\"e-2dddf5ba-9cef e-paragraph-base e-default-p\" data-interaction-id=\"6dfc77b2\" data-e-type=\"widget\" data-id=\"6dfc77b2\">Tune out the world<\/p>\n\t\t<\/button>\n<\/div>\n<div class=\"e-con e-atomic-element e-tabs-content-area-base e-default-div e-72999296-39ab \"\n    data-id=\"520851d9\"\n    data-element_type=\"e-tabs-content-area\"\n    data-e-type=\"e-tabs-content-area\"\n    data-interaction-id=\"520851d9\"\n    data-interactions=\"null\"\n                data-e-type=\"e-tabs-content-area\" data-id=\"520851d9\"\n        ><div class=\"e-con e-atomic-element e-tab-content-base e-default-div e-469ec283-6ec1  e--selected\"\n    data-id=\"b1b8b8d\"\n    data-element_type=\"e-tab-content\"\n    data-e-type=\"e-tab-content\"\n    data-interaction-id=\"b1b8b8d\"\n    data-interactions=\"null\"\n    role=\"tabpanel\"\n    x-bind=\"tabContent\"\n    x-ref=\"b1b8b8d\"\n    id=\"58ad080f-tab-content-0\"\n    aria-labelledby=\"58ad080f-tab-0\"\n                data-e-type=\"e-tab-content\" data-id=\"b1b8b8d\"\n        ><div class=\"elementor-element elementor-element-744421c9 e-con e-atomic-element e-flexbox-base e-default-div e-607472e2-36b1 \" data-id=\"744421c9\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"744421c9\" data-e-type=\"e-flexbox\" data-id=\"744421c9\">\n    <div class=\"elementor-element elementor-element-77c86ada e-con e-atomic-element e-flexbox-base e-default-div e-5296cd7d-e65d \" data-id=\"77c86ada\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"77c86ada\" data-e-type=\"e-flexbox\" data-id=\"77c86ada\">\n    \t\t\t<p class=\"e-55f3ded1-5bca e-paragraph-base e-default-p\" data-interaction-id=\"7896a8f0\" data-e-type=\"widget\" data-id=\"7896a8f0\">iPhone 18 Pro \u00b7 iPhone Duo<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"452bc1e5\" class=\"e-626626b6-f8bd e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"452bc1e5\">Pro further. Or say hello, hello.<\/h3>\n\t\t\t\t\t<p class=\"e-49b52695-261f e-paragraph-base e-default-p\" data-interaction-id=\"52fb3e6d\" data-e-type=\"widget\" data-id=\"52fb3e6d\">iPhone 18 Pro is built for people who shoot, edit and push their phone hard. Coming soon: the all-new iPhone Duo \u2014 pre-order from 1:00 pm on 16.10, available from 23.10.<\/p>\n\t\t<div class=\"elementor-element elementor-element-23f794c3 e-con e-atomic-element e-flexbox-base e-default-div e-e54276c-71e9 \" data-id=\"23f794c3\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"23f794c3\" data-e-type=\"e-flexbox\" data-id=\"23f794c3\">\n    \t\t\t<a href=\"https:\/\/www.apple.com\/uk\/shop\/goto\/buy_iphone\/iphone_18_pro\" target=\"_self\" class=\"e-27aa0f6d-ddee e-button-base e-default-a\" data-interaction-id=\"6a9610da\" data-e-type=\"widget\" data-id=\"6a9610da\">\n\tBuy iPhone 18 Pro\n<\/a>\n\t\t\t\t\t<a href=\"https:\/\/www.apple.com\/uk\/iphone-duo\/\" target=\"_self\" class=\"e-6200f75a-fc96 e-button-base e-default-a\" data-interaction-id=\"312f2224\" data-e-type=\"widget\" data-id=\"312f2224\">\n\tMeet iPhone Duo \u2192\n<\/a>\n\t\t\n<\/div>\n\t\t\t<p class=\"e-3a14f76b-66be e-paragraph-base e-default-p\" data-interaction-id=\"1f8e9e22\" data-e-type=\"widget\" data-id=\"1f8e9e22\">Trading in? Get credit for iPhone 13 or higher at checkout.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-1c2f92b e-con e-atomic-element e-flexbox-base e-default-div e-2dfc91d1-d97b \" data-id=\"1c2f92b\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"1c2f92b\" data-e-type=\"e-flexbox\" data-id=\"1c2f92b\">\n    \t\t\t<img decoding=\"async\" class=\"e-image-base e-default-img e-7f1b4bf8-f9a0\" data-interaction-id=\"a96e06e\" data-e-type=\"widget\" data-id=\"a96e06e\" src=\"https:\/\/www.apple.com\/v\/homepage\/images\/iphone-tradein\/a\/promo_iphone_tradein__e4hrjxmgmf0i_large_2x.jpg\" alt=\"Two hands swapping an older iPhone for a new iPhone\"\/>\t\t\t\t\t<p class=\"e-233ad4b4-8e02 e-paragraph-base e-default-p\" data-interaction-id=\"17d3cd80\" data-e-type=\"widget\" data-id=\"17d3cd80\">iPhone<\/p>\n\t\t\t\t\t<p class=\"e-90063db-f8d1 e-paragraph-base e-default-p\" data-interaction-id=\"170e6cde\" data-e-type=\"widget\" data-id=\"170e6cde\">Trade in iPhone 13 or higher for credit<\/p>\n\t\t\n<\/div>\n\n<\/div>\n<\/div>\n<div class=\"e-con e-atomic-element e-tab-content-base e-default-div e-56364cef-e641 \"\n    data-id=\"61bdd506\"\n    data-element_type=\"e-tab-content\"\n    data-e-type=\"e-tab-content\"\n    data-interaction-id=\"61bdd506\"\n    data-interactions=\"null\"\n    role=\"tabpanel\"\n    x-bind=\"tabContent\"\n    x-ref=\"61bdd506\"\n    id=\"58ad080f-tab-content-1\"\n    aria-labelledby=\"58ad080f-tab-1\"\n     hidden=\"true\" style=\"display: none;\"            data-e-type=\"e-tab-content\" data-id=\"61bdd506\"\n        ><div class=\"elementor-element elementor-element-46e20362 e-con e-atomic-element e-flexbox-base e-default-div e-733ad676-87cb \" data-id=\"46e20362\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"46e20362\" data-e-type=\"e-flexbox\" data-id=\"46e20362\">\n    <div class=\"elementor-element elementor-element-6e25ba03 e-con e-atomic-element e-flexbox-base e-default-div e-36444298-c655 \" data-id=\"6e25ba03\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"6e25ba03\" data-e-type=\"e-flexbox\" data-id=\"6e25ba03\">\n    \t\t\t<p class=\"e-2d1895b3-95c5 e-paragraph-base e-default-p\" data-interaction-id=\"6c9b6062\" data-e-type=\"widget\" data-id=\"6c9b6062\">MacBook Air<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"6fae8eae\" class=\"e-4082090a-3033 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"6fae8eae\">Now supercharged by M5.<\/h3>\n\t\t\t\t\t<p class=\"e-3f718272-fc4b e-paragraph-base e-default-p\" data-interaction-id=\"5b607d13\" data-e-type=\"widget\" data-id=\"5b607d13\">Thin enough to forget it\u2019s in your bag, powerful enough for everything you open on it. Students and educators can save with education pricing.<\/p>\n\t\t<div class=\"elementor-element elementor-element-36d509e1 e-con e-atomic-element e-flexbox-base e-default-div e-76ef13c8-5a70 \" data-id=\"36d509e1\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"36d509e1\" data-e-type=\"e-flexbox\" data-id=\"36d509e1\">\n    \t\t\t<a href=\"https:\/\/www.apple.com\/uk\/shop\/goto\/buy_mac\/macbook_air\" target=\"_self\" class=\"e-6141ecb9-f759 e-button-base e-default-a\" data-interaction-id=\"33fcd0bf\" data-e-type=\"widget\" data-id=\"33fcd0bf\">\n\tBuy MacBook Air\n<\/a>\n\t\t\t\t\t<a href=\"https:\/\/www.apple.com\/uk\/macbook-air\/\" target=\"_self\" class=\"e-40b3920c-e550 e-button-base e-default-a\" data-interaction-id=\"6743a4c1\" data-e-type=\"widget\" data-id=\"6743a4c1\">\n\tLearn more \u2192\n<\/a>\n\t\t\n<\/div>\n\t\t\t<p class=\"e-72cb87f6-35ee e-paragraph-base e-default-p\" data-interaction-id=\"7f2055ba\" data-e-type=\"widget\" data-id=\"7f2055ba\">Education offer: gift card from \u00a380 to \u00a3120 \u2014 ends 22.10.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-29ef17c e-con e-atomic-element e-flexbox-base e-default-div e-610cc544-8d44 \" data-id=\"29ef17c\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"29ef17c\" data-e-type=\"e-flexbox\" data-id=\"29ef17c\">\n    \t\t\t<img decoding=\"async\" class=\"e-image-base e-default-img e-49ad93f-ef94\" data-interaction-id=\"57cdf146\" data-e-type=\"widget\" data-id=\"57cdf146\" src=\"https:\/\/www.apple.com\/v\/homepage\/images\/macbook-air-m5\/a\/promo_macbook_air_m5__e5xk2yysqiie_large_2x.jpg\" alt=\"MacBook Air with M5, partly open\"\/>\t\t\t\t\t<p class=\"e-5a067645-3696 e-paragraph-base e-default-p\" data-interaction-id=\"5e3d98df\" data-e-type=\"widget\" data-id=\"5e3d98df\">MacBook Air<\/p>\n\t\t\t\t\t<p class=\"e-47bc0cb1-f2ab e-paragraph-base e-default-p\" data-interaction-id=\"54e42601\" data-e-type=\"widget\" data-id=\"54e42601\">Supercharged<\/p>\n\t\t\n<\/div>\n\n<\/div>\n<\/div>\n<div class=\"e-con e-atomic-element e-tab-content-base e-default-div e-66e44832-6737 \"\n    data-id=\"4d6286b6\"\n    data-element_type=\"e-tab-content\"\n    data-e-type=\"e-tab-content\"\n    data-interaction-id=\"4d6286b6\"\n    data-interactions=\"null\"\n    role=\"tabpanel\"\n    x-bind=\"tabContent\"\n    x-ref=\"4d6286b6\"\n    id=\"58ad080f-tab-content-2\"\n    aria-labelledby=\"58ad080f-tab-2\"\n     hidden=\"true\" style=\"display: none;\"            data-e-type=\"e-tab-content\" data-id=\"4d6286b6\"\n        ><div class=\"elementor-element elementor-element-6b35d2c5 e-con e-atomic-element e-flexbox-base e-default-div e-934a08a-50bc \" data-id=\"6b35d2c5\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"6b35d2c5\" data-e-type=\"e-flexbox\" data-id=\"6b35d2c5\">\n    <div class=\"elementor-element elementor-element-6bcd8aa1 e-con e-atomic-element e-flexbox-base e-default-div e-6fcc197e-c34f \" data-id=\"6bcd8aa1\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"6bcd8aa1\" data-e-type=\"e-flexbox\" data-id=\"6bcd8aa1\">\n    \t\t\t<p class=\"e-495d2c31-4347 e-paragraph-base e-default-p\" data-interaction-id=\"13ab763d\" data-e-type=\"widget\" data-id=\"13ab763d\">iPad Air<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"517c0040\" class=\"e-46258274-8483 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"517c0040\">Now supercharged by M4.<\/h3>\n\t\t\t\t\t<p class=\"e-58e095c2-8dbe e-paragraph-base e-default-p\" data-interaction-id=\"43fe99bf\" data-e-type=\"widget\" data-id=\"43fe99bf\">Sketch, take notes, edit and study on a device you can carry everywhere. Pair it with education savings if you\u2019re a student or educator.<\/p>\n\t\t<div class=\"elementor-element elementor-element-6a7e6da4 e-con e-atomic-element e-flexbox-base e-default-div e-2a9d4f7b-39ac \" data-id=\"6a7e6da4\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"6a7e6da4\" data-e-type=\"e-flexbox\" data-id=\"6a7e6da4\">\n    \t\t\t<a href=\"https:\/\/www.apple.com\/uk\/shop\/goto\/buy_ipad\/ipad_air\" target=\"_self\" class=\"e-ecb86e6-27b4 e-button-base e-default-a\" data-interaction-id=\"368bb9e3\" data-e-type=\"widget\" data-id=\"368bb9e3\">\n\tBuy iPad Air\n<\/a>\n\t\t\t\t\t<a href=\"https:\/\/www.apple.com\/uk\/ipad-air\/\" target=\"_self\" class=\"e-7f8369ce-856c e-button-base e-default-a\" data-interaction-id=\"57ed0c18\" data-e-type=\"widget\" data-id=\"57ed0c18\">\n\tLearn more \u2192\n<\/a>\n\t\t\n<\/div>\n\t\t\t<p class=\"e-1265db2b-6565 e-paragraph-base e-default-p\" data-interaction-id=\"4f2fff52\" data-e-type=\"widget\" data-id=\"4f2fff52\">Get 3 months of Apple One free with a new iPad*.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-7eab910c e-con e-atomic-element e-flexbox-base e-default-div e-44373d85-3cf2 \" data-id=\"7eab910c\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"7eab910c\" data-e-type=\"e-flexbox\" data-id=\"7eab910c\">\n    \t\t\t<img decoding=\"async\" class=\"e-image-base e-default-img e-3c0ac585-8647\" data-interaction-id=\"49f0aa95\" data-e-type=\"widget\" data-id=\"49f0aa95\" src=\"https:\/\/www.apple.com\/v\/homepage\/images\/back-to-school-2026\/a\/hero_back_to_school_lc__enhwcivj2ys2_mediumtall_2x.jpg\" alt=\"MacBook Air and iPad Air with colourful stickers\"\/>\t\t\t\t\t<p class=\"e-7701f710-851b e-paragraph-base e-default-p\" data-interaction-id=\"1e9fa9ad\" data-e-type=\"widget\" data-id=\"1e9fa9ad\">iPad Air<\/p>\n\t\t\t\t\t<p class=\"e-7a8cc01c-ea8c e-paragraph-base e-default-p\" data-interaction-id=\"40c77339\" data-e-type=\"widget\" data-id=\"40c77339\">Supercharged<\/p>\n\t\t\n<\/div>\n\n<\/div>\n<\/div>\n<div class=\"e-con e-atomic-element e-tab-content-base e-default-div e-3539f650-cb9e \"\n    data-id=\"3dcedd\"\n    data-element_type=\"e-tab-content\"\n    data-e-type=\"e-tab-content\"\n    data-interaction-id=\"3dcedd\"\n    data-interactions=\"null\"\n    role=\"tabpanel\"\n    x-bind=\"tabContent\"\n    x-ref=\"3dcedd\"\n    id=\"58ad080f-tab-content-3\"\n    aria-labelledby=\"58ad080f-tab-3\"\n     hidden=\"true\" style=\"display: none;\"            data-e-type=\"e-tab-content\" data-id=\"3dcedd\"\n        ><div class=\"elementor-element elementor-element-9bf821b e-con e-atomic-element e-flexbox-base e-default-div e-7fe48df9-ccfb \" data-id=\"9bf821b\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"9bf821b\" data-e-type=\"e-flexbox\" data-id=\"9bf821b\">\n    <div class=\"elementor-element elementor-element-12540495 e-con e-atomic-element e-flexbox-base e-default-div e-5fe5506f-b7e1 \" data-id=\"12540495\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"12540495\" data-e-type=\"e-flexbox\" data-id=\"12540495\">\n    \t\t\t<p class=\"e-7cfa437-fe0d e-paragraph-base e-default-p\" data-interaction-id=\"27e4c376\" data-e-type=\"widget\" data-id=\"27e4c376\">Apple Watch Series 12 \u00b7 Apple Watch Ultra 4<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"35338977\" class=\"e-526200f8-fd9f e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"35338977\">Know your heart. Outlast the day.<\/h3>\n\t\t\t\t\t<p class=\"e-a2ea69c-bf79 e-paragraph-base e-default-p\" data-interaction-id=\"239d7094\" data-e-type=\"widget\" data-id=\"239d7094\">Series 12 brings what Apple calls the most accurate heart rate sensing in a wearable\u00b9. Ultra 4 is for the long days and longer routes \u2014 a battery you can\u2019t outrun.<\/p>\n\t\t<div class=\"elementor-element elementor-element-721a2023 e-con e-atomic-element e-flexbox-base e-default-div e-53764340-c5ab \" data-id=\"721a2023\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"721a2023\" data-e-type=\"e-flexbox\" data-id=\"721a2023\">\n    \t\t\t<a href=\"https:\/\/www.apple.com\/uk\/shop\/goto\/buy_watch\/apple_watch_series_12\" target=\"_self\" class=\"e-4e48dca8-4193 e-button-base e-default-a\" data-interaction-id=\"3bbc75b6\" data-e-type=\"widget\" data-id=\"3bbc75b6\">\n\tBuy Series 12\n<\/a>\n\t\t\t\t\t<a href=\"https:\/\/www.apple.com\/uk\/apple-watch-ultra-4\/\" target=\"_self\" class=\"e-4950843d-9292 e-button-base e-default-a\" data-interaction-id=\"6a43158e\" data-e-type=\"widget\" data-id=\"6a43158e\">\n\tExplore Ultra 4 \u2192\n<\/a>\n\t\t\n<\/div>\n\t\t\t<p class=\"e-4c182a23-2eca e-paragraph-base e-default-p\" data-interaction-id=\"35e676b0\" data-e-type=\"widget\" data-id=\"35e676b0\">\u00b9 Claim per Apple; see apple.com\/uk for footnotes.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-1492dd71 e-con e-atomic-element e-flexbox-base e-default-div e-5a5553ed-a55a \" data-id=\"1492dd71\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"1492dd71\" data-e-type=\"e-flexbox\" data-id=\"1492dd71\">\n    \t\t\t<img decoding=\"async\" class=\"e-image-base e-default-img e-62b77ca5-9966\" data-interaction-id=\"4675243b\" data-e-type=\"widget\" data-id=\"4675243b\" src=\"https:\/\/www.apple.com\/uk\/homepage\/includes\/a\/promos\/apple-watch-series-12\/promo_apple_watch_series_12_preorder__bq5beop71hle_large_2x.jpg\" alt=\"Apple Watch Series 12 showing heart rate\"\/>\t\t\t\t\t<p class=\"e-5b9cb291-b811 e-paragraph-base e-default-p\" data-interaction-id=\"79cd67b8\" data-e-type=\"widget\" data-id=\"79cd67b8\">Apple Watch<\/p>\n\t\t\t\t\t<p class=\"e-66c28e68-32e6 e-paragraph-base e-default-p\" data-interaction-id=\"60d66717\" data-e-type=\"widget\" data-id=\"60d66717\">Series 12 \u00b7 Ultra 4<\/p>\n\t\t\n<\/div>\n\n<\/div>\n<\/div>\n<div class=\"e-con e-atomic-element e-tab-content-base e-default-div e-14b07d50-4755 \"\n    data-id=\"3c60a68a\"\n    data-element_type=\"e-tab-content\"\n    data-e-type=\"e-tab-content\"\n    data-interaction-id=\"3c60a68a\"\n    data-interactions=\"null\"\n    role=\"tabpanel\"\n    x-bind=\"tabContent\"\n    x-ref=\"3c60a68a\"\n    id=\"58ad080f-tab-content-4\"\n    aria-labelledby=\"58ad080f-tab-4\"\n     hidden=\"true\" style=\"display: none;\"            data-e-type=\"e-tab-content\" data-id=\"3c60a68a\"\n        ><div class=\"elementor-element elementor-element-2a21a8db e-con e-atomic-element e-flexbox-base e-default-div e-2bf30563-749c \" data-id=\"2a21a8db\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"2a21a8db\" data-e-type=\"e-flexbox\" data-id=\"2a21a8db\">\n    <div class=\"elementor-element elementor-element-1e9d7a2d e-con e-atomic-element e-flexbox-base e-default-div e-236d9605-4abd \" data-id=\"1e9d7a2d\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"1e9d7a2d\" data-e-type=\"e-flexbox\" data-id=\"1e9d7a2d\">\n    \t\t\t<p class=\"e-3b2ae832-ba1e e-paragraph-base e-default-p\" data-interaction-id=\"5cd15734\" data-e-type=\"widget\" data-id=\"5cd15734\">AirPods 5<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"75abbed\" class=\"e-6f9bf283-af15 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"75abbed\">Discover the magic of quiet.<\/h3>\n\t\t\t\t\t<p class=\"e-2e2c824b-7e9a e-paragraph-base e-default-p\" data-interaction-id=\"669b1bee\" data-e-type=\"widget\" data-id=\"669b1bee\">AirPods 5 bring Active Noise Cancellation, so the commute, the office and the flight all get a little calmer.<\/p>\n\t\t<div class=\"elementor-element elementor-element-12a24f56 e-con e-atomic-element e-flexbox-base e-default-div e-4107f0fd-d0cf \" data-id=\"12a24f56\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"12a24f56\" data-e-type=\"e-flexbox\" data-id=\"12a24f56\">\n    \t\t\t<a href=\"https:\/\/www.apple.com\/uk\/shop\/goto\/buy_airpods\/airpods_5\" target=\"_self\" class=\"e-223cf391-3182 e-button-base e-default-a\" data-interaction-id=\"3cad1cbf\" data-e-type=\"widget\" data-id=\"3cad1cbf\">\n\tBuy AirPods 5\n<\/a>\n\t\t\t\t\t<a href=\"https:\/\/www.apple.com\/uk\/airpods-5\/\" target=\"_self\" class=\"e-23ce65bb-b454 e-button-base e-default-a\" data-interaction-id=\"65bee5ba\" data-e-type=\"widget\" data-id=\"65bee5ba\">\n\tLearn more \u2192\n<\/a>\n\t\t\n<\/div>\n\t\t\t<p class=\"e-2b7087a8-73cf e-paragraph-base e-default-p\" data-interaction-id=\"2c654a03\" data-e-type=\"widget\" data-id=\"2c654a03\">Works beautifully with the iPhone you already own.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-37bacadf e-con e-atomic-element e-flexbox-base e-default-div e-5e501952-2993 \" data-id=\"37bacadf\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"37bacadf\" data-e-type=\"e-flexbox\" data-id=\"37bacadf\">\n    \t\t\t<img decoding=\"async\" class=\"e-image-base e-default-img e-5209abb1-326e\" data-interaction-id=\"1c2f4a0b\" data-e-type=\"widget\" data-id=\"1c2f4a0b\" src=\"https:\/\/www.apple.com\/v\/homepage\/images\/airpods-5\/a\/promo_airpods_5_preorder__lydvte0llb6i_large_2x.jpg\" alt=\"Person wearing AirPods 5 in silhouette\"\/>\t\t\t\t\t<p class=\"e-45a35cc3-7f01 e-paragraph-base e-default-p\" data-interaction-id=\"7f6beea8\" data-e-type=\"widget\" data-id=\"7f6beea8\">AirPods<\/p>\n\t\t\t\t\t<p class=\"e-63897f51-2f0c e-paragraph-base e-default-p\" data-interaction-id=\"4b75ce8c\" data-e-type=\"widget\" data-id=\"4b75ce8c\">Active Noise Cancellation<\/p>\n\t\t\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>\n\n<\/div>\n\t\t\n\n<\/section>\n<section class=\"e-background-video e-con e-atomic-element e-background-video-base e-background-video--playing e-default-section e-52a2cae8-e15f \"\n\tdata-id=\"5d07986f\"\n\tdata-element_type=\"e-background-video\"\n\tdata-e-type=\"e-background-video\"\n\tdata-interaction-id=\"5d07986f\"\n\tdata-interactions=\"null\"\n\tx-data=\"eBackgroundVideo5d07986f\"\n\tx-bind=\"rootState\"\n\tdata-e-settings=\"&#x7B;&quot;classes&quot;&#x3A;&#x5B;&quot;e-52a2cae8-e15f&quot;&#x5D;,&quot;tag&quot;&#x3A;&quot;section&quot;,&quot;source&quot;&#x3A;&#x7B;&quot;id&quot;&#x3A;null,&quot;url&quot;&#x3A;&quot;https&#x3A;&#x5C;&#x2F;&#x5C;&#x2F;www.apple.com&#x5C;&#x2F;105&#x5C;&#x2F;media&#x5C;&#x2F;us&#x5C;&#x2F;iphone-18-pro&#x5C;&#x2F;2026&#x5C;&#x2F;591df885-5ee2-4173-86e6-401021249f7c&#x5C;&#x2F;anim&#x5C;&#x2F;pro-video&#x5C;&#x2F;large_2x.mp4&quot;&#x7D;,&quot;start_time&quot;&#x3A;null,&quot;end_time&quot;&#x3A;null,&quot;autoplay&quot;&#x3A;true,&quot;mute&quot;&#x3A;true,&quot;loop&quot;&#x3A;true,&quot;show_controls&quot;&#x3A;true,&quot;state&quot;&#x3A;&quot;playing&quot;,&quot;attributes&quot;&#x3A;&quot;data-e-type&#x3D;&#x5C;&quot;e-background-video&#x5C;&quot;&#x20;data-id&#x3D;&#x5C;&quot;5d07986f&#x5C;&quot;&quot;,&quot;_cssid&quot;&#x3A;null,&quot;display-conditions&quot;&#x3A;null&#x7D;\"\n\t\t\t\tdata-e-type=\"e-background-video\" data-id=\"5d07986f\"\n\t\t>\n\t\t\t<video class=\"e-background-video__media\"\n\t\t\taria-hidden=\"true\"\n\t\t\tautoplay\t\t\tmuted\t\t\tloop\t\t\tplaysinline\n\t\t\tpreload=\"auto\">\n\t\t\t<source src=\"https:\/\/www.apple.com\/105\/media\/us\/iphone-18-pro\/2026\/591df885-5ee2-4173-86e6-401021249f7c\/anim\/pro-video\/large_2x.mp4#t=0\">\n\t\t<\/video>\n\t\t<div class=\"e-background-video__content e-con e-atomic-element e-background-video-content-base e-default-div e-325422c9-7a9b \"\n\tdata-id=\"42b6950b\"\n\tdata-element_type=\"e-background-video-content\"\n\tdata-e-type=\"e-background-video-content\"\n\tdata-interaction-id=\"42b6950b\"\n\tdata-interactions=\"null\"\n\t\t\tdata-e-type=\"e-background-video-content\" data-id=\"42b6950b\"\n\t\t><div class=\"elementor-element elementor-element-3d995648 e-con e-atomic-element e-div-block-base e-default-div e-62556971-b3e6 \" data-id=\"3d995648\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"3d995648\" data-e-type=\"e-div-block\" data-id=\"3d995648\">\n    \n<\/div>\n\t\t\t<p class=\"e-44fb2098-a766 e-paragraph-base e-default-p\" data-interaction-id=\"5dfec0dc\" data-e-type=\"widget\" data-id=\"5dfec0dc\">iPhone 18 Pro<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"2fe30994\" class=\"e-217c8062-237e e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"2fe30994\">Pro, in motion.<\/h2>\n\t\t\t\t\t<p class=\"e-4986810f-49db e-paragraph-base e-default-p\" data-interaction-id=\"686e351c\" data-e-type=\"widget\" data-id=\"686e351c\">Shoot it, edit it and share it \u2014 without ever reaching for another device.<\/p>\n\t\t\t\t\t<a href=\"https:\/\/www.apple.com\/uk\/iphone-18-pro\/\" target=\"_self\" class=\"e-3c394dce-d097 e-button-base e-default-a\" data-interaction-id=\"331d88d7\" data-e-type=\"widget\" data-id=\"331d88d7\">\n\tExplore iPhone 18 Pro  \u2192\n<\/a>\n\t\t<\/div>\n<div class=\"e-background-video__controls e-con e-atomic-element e-background-video-controls-base e-default-div e-43136763-cc7c \"\n\tdata-id=\"34ff972e\"\n\tdata-element_type=\"e-background-video-controls\"\n\tdata-e-type=\"e-background-video-controls\"\n\tdata-interaction-id=\"34ff972e\"\n\tdata-interactions=\"null\"\n\tx-bind=\"controlsWrapper\"\n\t\t\tdata-e-type=\"e-background-video-controls\" data-id=\"34ff972e\"\n\t\t><button class=\"e-background-video__play e-con e-atomic-element e-background-video-play-base e-default-button e-3db5d79f-bbfc \"\n\tdata-id=\"6dd6a0b2\"\n\tdata-element_type=\"e-background-video-play\"\n\tdata-e-type=\"e-background-video-play\"\n\tdata-interaction-id=\"6dd6a0b2\"\n\tdata-interactions=\"null\"\n\ttype=\"button\"\n\taria-label=\"Play&#x20;video\"\n\tx-bind=\"playButton\"\n\t\t\tdata-e-type=\"e-background-video-play\" data-id=\"6dd6a0b2\"\n\t\t>\t\t\t<p class=\"e-814462a-567a e-paragraph-base e-default-p\" data-interaction-id=\"53f61ad7\" data-e-type=\"widget\" data-id=\"53f61ad7\">\u25b6 Play<\/p>\n\t\t<\/button>\n<button class=\"e-background-video__pause e-con e-atomic-element e-background-video-pause-base e-default-button e-7afca373-bcd1 \"\n\tdata-id=\"3ca03f18\"\n\tdata-element_type=\"e-background-video-pause\"\n\tdata-e-type=\"e-background-video-pause\"\n\tdata-interaction-id=\"3ca03f18\"\n\tdata-interactions=\"null\"\n\ttype=\"button\"\n\taria-label=\"Pause&#x20;video\"\n\tx-bind=\"pauseButton\"\n\t\t\tdata-e-type=\"e-background-video-pause\" data-id=\"3ca03f18\"\n\t\t>\t\t\t<p class=\"e-7c9f3095-fc8f e-paragraph-base e-default-p\" data-interaction-id=\"9007da0\" data-e-type=\"widget\" data-id=\"9007da0\">\u275a\u275a Pause<\/p>\n\t\t<\/button>\n<\/div>\n\n<\/section>\n<section class=\"elementor-element elementor-element-41b2c60 e-con e-atomic-element e-flexbox-base e-default-section e-279cff6d-c2a1 \" data-id=\"41b2c60\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"41b2c60\" data-e-type=\"e-flexbox\" data-id=\"41b2c60\">\n    <div class=\"elementor-element elementor-element-6b092a45 e-con e-atomic-element e-flexbox-base e-default-div e-191019f7-aa83 \" data-id=\"6b092a45\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"6b092a45\" data-e-type=\"e-flexbox\" data-id=\"6b092a45\">\n    \t\t\t<h2 data-interaction-id=\"666c1616\" class=\"e-6a2f0a5a-e339 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"666c1616\">New this season.<\/h2>\n\t\t\t\t\t<p class=\"e-5997da81-1a71 e-paragraph-base e-default-p\" data-interaction-id=\"56fd0d7e\" data-e-type=\"widget\" data-id=\"56fd0d7e\">Everything Apple just launched, on one screen. Tap any tile to go straight to it.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-66055d36 e-con e-atomic-element e-grid-base e-default-div e-7fc4a0e3-e6fe \" data-id=\"66055d36\" data-element_type=\"e-grid\" data-e-type=\"e-grid\" data-interaction-id=\"66055d36\" data-e-type=\"e-grid\" data-id=\"66055d36\">\n    <article class=\"elementor-element elementor-element-10b02cf2 e-con e-atomic-element e-flexbox-base e-default-article e-19f59481-3214 \" data-id=\"10b02cf2\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"10b02cf2\" data-e-type=\"e-flexbox\" data-id=\"10b02cf2\">\n    \t\t\t<p class=\"e-44baeee2-b799 e-paragraph-base e-default-p\" data-interaction-id=\"623cd929\" data-e-type=\"widget\" data-id=\"623cd929\">Coming soon<\/p>\n\t\t\t\t\t<img decoding=\"async\" class=\"e-image-base e-default-img e-21fe843d-3b04\" data-interaction-id=\"65652540\" data-e-type=\"widget\" data-id=\"65652540\" src=\"https:\/\/www.apple.com\/uk\/homepage\/includes\/a\/heroes\/iphone-duo\/hero_iphone_duo_announce__fh4u8yzndpe2_mediumtall_2x.jpg\" alt=\"Hands holding the new iPhone Duo\"\/>\t\t<div class=\"elementor-element elementor-element-583c7fb5 e-con e-atomic-element e-flexbox-base e-default-div e-5d353b04-1aa8 \" data-id=\"583c7fb5\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"583c7fb5\" data-e-type=\"e-flexbox\" data-id=\"583c7fb5\">\n    \t\t\t<h3 data-interaction-id=\"2d659c81\" class=\"e-23c26dcf-7d8b e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"2d659c81\">iPhone Duo.<br>Hello, hello.<\/h3>\n\t\t\t\t\t<p class=\"e-6e53c435-cc9a e-paragraph-base e-default-p\" data-interaction-id=\"7da2eaf8\" data-e-type=\"widget\" data-id=\"7da2eaf8\">An all-new kind of iPhone. Be first in line \u2014 pre-orders open this week.<\/p>\n\t\t<div class=\"elementor-element elementor-element-7dafd180 e-con e-atomic-element e-flexbox-base e-default-div e-4b2aeb84-db5d \" data-id=\"7dafd180\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"7dafd180\" data-e-type=\"e-flexbox\" data-id=\"7dafd180\">\n    <div class=\"elementor-element elementor-element-6a3c4b68 e-con e-atomic-element e-flexbox-base e-default-div e-5cc2f5cf-8a27 \" data-id=\"6a3c4b68\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"6a3c4b68\" data-e-type=\"e-flexbox\" data-id=\"6a3c4b68\">\n    \t\t\t<p class=\"e-1e55db72-399d e-paragraph-base e-default-p\" data-interaction-id=\"7ec9a83a\" data-e-type=\"widget\" data-id=\"7ec9a83a\">Pre-order<\/p>\n\t\t\t\t\t<p class=\"e-78a5546a-2162 e-paragraph-base e-default-p\" data-interaction-id=\"27def978\" data-e-type=\"widget\" data-id=\"27def978\">16.10 \u00b7 1:00 pm<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-4d1eb8f2 e-con e-atomic-element e-flexbox-base e-default-div e-2e3b252b-111c \" data-id=\"4d1eb8f2\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"4d1eb8f2\" data-e-type=\"e-flexbox\" data-id=\"4d1eb8f2\">\n    \t\t\t<p class=\"e-aa0f6cb-be3d e-paragraph-base e-default-p\" data-interaction-id=\"100f4139\" data-e-type=\"widget\" data-id=\"100f4139\">Available<\/p>\n\t\t\t\t\t<p class=\"e-80b384e-4fa8 e-paragraph-base e-default-p\" data-interaction-id=\"26aec7a1\" data-e-type=\"widget\" data-id=\"26aec7a1\">23.10<\/p>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-250035b7 e-con e-atomic-element e-flexbox-base e-default-div e-53402b9b-4c77 \" data-id=\"250035b7\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"250035b7\" data-e-type=\"e-flexbox\" data-id=\"250035b7\">\n    \t\t\t<a href=\"https:\/\/www.apple.com\/uk\/shop\/goto\/buy_iphone\/iphone_duo\" target=\"_self\" class=\"e-59c492b-c0f8 e-button-base e-default-a\" data-interaction-id=\"7784d63c\" data-e-type=\"widget\" data-id=\"7784d63c\">\n\tView pricing\n<\/a>\n\t\t\t\t\t<a href=\"https:\/\/www.apple.com\/uk\/iphone-duo\/\" target=\"_self\" class=\"e-2a041fc6-1ba8 e-button-base e-default-a\" data-interaction-id=\"26b53163\" data-e-type=\"widget\" data-id=\"26b53163\">\n\tLearn more \u2192\n<\/a>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/article>\n<a class=\"elementor-element elementor-element-6c60c9cd e-con e-atomic-element e-flexbox-base e-default-a e-39405083-d6b8 \" data-id=\"6c60c9cd\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"6c60c9cd\" href=\"https:\/\/www.apple.com\/uk\/apple-watch-ultra-4\/\" target=\"_self\" data-e-type=\"e-flexbox\" data-id=\"6c60c9cd\">\n    \t\t\t<img decoding=\"async\" class=\"e-image-base e-default-img e-754fd7f-73ea\" data-interaction-id=\"2aa33851\" data-e-type=\"widget\" data-id=\"2aa33851\" src=\"https:\/\/www.apple.com\/uk\/homepage\/includes\/a\/promos\/apple-watch-ultra-4\/promo_apple_watch_ultra_4__e4r3qertak2u_large_2x.jpg\" alt=\"Apple Watch Ultra 4\"\/>\t\t\t\t\t<p class=\"e-7a055bc4-c8c3 e-paragraph-base e-default-p\" data-interaction-id=\"2745a3b8\" data-e-type=\"widget\" data-id=\"2745a3b8\">Apple Watch Ultra 4<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"5eab9fd7\" class=\"e-710f172b-6939 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"5eab9fd7\">A battery you can\u2019t outrun.<\/h3>\n\t\t\t\t\t<p class=\"e-4419112a-d9cc e-paragraph-base e-default-p\" data-interaction-id=\"7ba348db\" data-e-type=\"widget\" data-id=\"7ba348db\">Explore \u2192<\/p>\n\t\t\n<\/a>\n<a class=\"elementor-element elementor-element-510f3f97 e-con e-atomic-element e-flexbox-base e-default-a e-2ebcb9ed-d077 \" data-id=\"510f3f97\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"510f3f97\" href=\"https:\/\/www.apple.com\/uk\/airpods-5\/\" target=\"_self\" data-e-type=\"e-flexbox\" data-id=\"510f3f97\">\n    \t\t\t<img decoding=\"async\" class=\"e-image-base e-default-img e-1a8e55b9-9e54\" data-interaction-id=\"42dd1a8\" data-e-type=\"widget\" data-id=\"42dd1a8\" src=\"https:\/\/www.apple.com\/v\/homepage\/images\/airpods-5\/a\/promo_airpods_5_preorder__lydvte0llb6i_large_2x.jpg\" alt=\"AirPods 5\"\/>\t\t\t\t\t<p class=\"e-541f81c1-d905 e-paragraph-base e-default-p\" data-interaction-id=\"3e189144\" data-e-type=\"widget\" data-id=\"3e189144\">AirPods 5<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"84a10c2\" class=\"e-24ccc7e6-8742 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"84a10c2\">The magic of Active Noise Cancellation.<\/h3>\n\t\t\t\t\t<p class=\"e-78e092e4-d633 e-paragraph-base e-default-p\" data-interaction-id=\"667e2f2d\" data-e-type=\"widget\" data-id=\"667e2f2d\">Explore \u2192<\/p>\n\t\t\n<\/a>\n<a class=\"elementor-element elementor-element-1b2473e6 e-con e-atomic-element e-flexbox-base e-default-a e-7989de18-3d39 \" data-id=\"1b2473e6\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"1b2473e6\" href=\"https:\/\/www.apple.com\/uk\/macbook-air\/\" target=\"_self\" data-e-type=\"e-flexbox\" data-id=\"1b2473e6\">\n    \t\t\t<img decoding=\"async\" class=\"e-image-base e-default-img e-380be0f4-5a32\" data-interaction-id=\"b8374c7\" data-e-type=\"widget\" data-id=\"b8374c7\" src=\"https:\/\/www.apple.com\/v\/homepage\/images\/macbook-air-m5\/a\/promo_macbook_air_m5__e5xk2yysqiie_large_2x.jpg\" alt=\"MacBook Air with M5\"\/>\t\t\t\t\t<p class=\"e-7040517a-3007 e-paragraph-base e-default-p\" data-interaction-id=\"16971dff\" data-e-type=\"widget\" data-id=\"16971dff\">MacBook Air<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"22a7fa3c\" class=\"e-2c4dbd63-d421 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"22a7fa3c\">Now supercharged by M5.<\/h3>\n\t\t\t\t\t<p class=\"e-4aa0e436-5d83 e-paragraph-base e-default-p\" data-interaction-id=\"497d1603\" data-e-type=\"widget\" data-id=\"497d1603\">Explore \u2192<\/p>\n\t\t\n<\/a>\n<a class=\"elementor-element elementor-element-3827c68f e-con e-atomic-element e-flexbox-base e-default-a e-43a318be-9735 \" data-id=\"3827c68f\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"3827c68f\" href=\"https:\/\/www.apple.com\/uk\/ipad-air\/\" target=\"_self\" data-e-type=\"e-flexbox\" data-id=\"3827c68f\">\n    \t\t\t<img decoding=\"async\" class=\"e-image-base e-default-img e-1f68a1dc-c55d\" data-interaction-id=\"3ee7772\" data-e-type=\"widget\" data-id=\"3ee7772\" src=\"https:\/\/www.apple.com\/v\/homepage\/images\/ipad-air-m4\/a\/promo_ipad_air_m4__bgcv7t286k8y_large_2x.jpg\" alt=\"iPad Air with M4 in several colours\"\/>\t\t\t\t\t<p class=\"e-3c6b9550-2e41 e-paragraph-base e-default-p\" data-interaction-id=\"41a09191\" data-e-type=\"widget\" data-id=\"41a09191\">iPad Air<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"50660ca1\" class=\"e-59e1cf67-7337 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"50660ca1\">Now supercharged by M4.<\/h3>\n\t\t\t\t\t<p class=\"e-3415342d-2838 e-paragraph-base e-default-p\" data-interaction-id=\"2fbeb49b\" data-e-type=\"widget\" data-id=\"2fbeb49b\">Explore \u2192<\/p>\n\t\t\n<\/a>\n\n<\/div>\n\n<\/section>\n<section class=\"elementor-element elementor-element-22aeed4d e-con e-atomic-element e-flexbox-base e-default-section e-5760f0d8-a5d4 \" data-id=\"22aeed4d\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"22aeed4d\" data-e-type=\"e-flexbox\" data-id=\"22aeed4d\">\n    <div class=\"elementor-element elementor-element-4693fd01 e-con e-atomic-element e-flexbox-base e-default-div e-627f3390-bbdc \" data-id=\"4693fd01\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"4693fd01\" data-e-type=\"e-flexbox\" data-id=\"4693fd01\">\n    \t\t\t<p class=\"e-2df612f1-e7df e-paragraph-base e-default-p\" data-interaction-id=\"3b4edb56\" data-e-type=\"widget\" data-id=\"3b4edb56\">Pay less. Upgrade more.<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"600443ad\" class=\"e-526e11c8-c6e9 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"600443ad\">Three ways to make your next Apple cost less.<\/h2>\n\t\t\t\t\t<p class=\"e-3b36ed49-37bd e-paragraph-base e-default-p\" data-interaction-id=\"e55c97a\" data-e-type=\"widget\" data-id=\"e55c97a\">Stack them where eligible. Terms apply \u2014 check each offer before you buy.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-51739603 e-con e-atomic-element e-grid-base e-default-div e-6000aaa4-8dbf \" data-id=\"51739603\" data-element_type=\"e-grid\" data-e-type=\"e-grid\" data-interaction-id=\"51739603\" data-e-type=\"e-grid\" data-id=\"51739603\">\n    <div class=\"elementor-element elementor-element-2a36b9cb e-con e-atomic-element e-flexbox-base e-default-div e-66fbbc12-1ad6 \" data-id=\"2a36b9cb\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"2a36b9cb\" data-e-type=\"e-flexbox\" data-id=\"2a36b9cb\">\n    \t\t\t<p class=\"e-157db7ba-172c e-paragraph-base e-default-p\" data-interaction-id=\"2c93af0c\" data-e-type=\"widget\" data-id=\"2c93af0c\">01<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"77e3e190\" class=\"e-752516b6-5d02 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"77e3e190\">Trade in your old iPhone.<\/h3>\n\t\t\t\t\t<p class=\"e-3ea87a0f-1a9b e-paragraph-base e-default-p\" data-interaction-id=\"3eefcf07\" data-e-type=\"widget\" data-id=\"3eefcf07\">Get credit when you trade in iPhone 13 or higher. Get an estimate in minutes and put it straight towards something new.<\/p>\n\t\t\t\t\t<a href=\"https:\/\/www.apple.com\/uk\/shop\/goto\/trade_in\" target=\"_self\" class=\"e-5f45040e-7bca e-button-base e-default-a\" data-interaction-id=\"372a7146\" data-e-type=\"widget\" data-id=\"372a7146\">\n\tGet your estimate\n<\/a>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-235c2e4b e-con e-atomic-element e-flexbox-base e-default-div e-7f52e845-7bdf \" data-id=\"235c2e4b\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"235c2e4b\" data-e-type=\"e-flexbox\" data-id=\"235c2e4b\">\n    \t\t\t<p class=\"e-68704060-c47d e-paragraph-base e-default-p\" data-interaction-id=\"accc121\" data-e-type=\"widget\" data-id=\"accc121\">02<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"22dd1e8f\" class=\"e-580aa4d7-fbd2 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"22dd1e8f\">Save with education pricing.<\/h3>\n\t\t\t\t\t<p class=\"e-164328c9-1543 e-paragraph-base e-default-p\" data-interaction-id=\"1082bd\" data-e-type=\"widget\" data-id=\"1082bd\">Buy Mac or iPad with education savings \u2014 and for a limited time, get a gift card from \u00a380 to \u00a3120. Offer ends 22.10.<\/p>\n\t\t\t\t\t<a href=\"https:\/\/www.apple.com\/uk\/shop\/goto\/edu_store\" target=\"_self\" class=\"e-30ae7ca-82bc e-button-base e-default-a\" data-interaction-id=\"66b217b2\" data-e-type=\"widget\" data-id=\"66b217b2\">\n\tShop education\n<\/a>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-61b1bbb7 e-con e-atomic-element e-flexbox-base e-default-div e-1ee15641-5e8d \" data-id=\"61b1bbb7\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"61b1bbb7\" data-e-type=\"e-flexbox\" data-id=\"61b1bbb7\">\n    \t\t\t<p class=\"e-70d88911-a3ba e-paragraph-base e-default-p\" data-interaction-id=\"3a720bb3\" data-e-type=\"widget\" data-id=\"3a720bb3\">03<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"2b52bbb1\" class=\"e-21675517-ca58 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"2b52bbb1\">Get Apple One free for 3 months.<\/h3>\n\t\t\t\t\t<p class=\"e-704bc7bc-3dc5 e-paragraph-base e-default-p\" data-interaction-id=\"786cd07f\" data-e-type=\"widget\" data-id=\"786cd07f\">Get 3 months of Apple One free with any new iPhone, iPad or Mac. Music, TV, iCloud+ and more \u2014 on us to start.<\/p>\n\t\t\t\t\t<a href=\"https:\/\/offers.appleone.apple\/en-GB\/new-device-offer\" target=\"_self\" class=\"e-59b89cd4-ac4b e-button-base e-default-a\" data-interaction-id=\"474dde7c\" data-e-type=\"widget\" data-id=\"474dde7c\">\n\tSee the offer\n<\/a>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/section>\n<section class=\"elementor-element elementor-element-7b888ba6 e-con e-atomic-element e-flexbox-base e-default-section e-35cafc08-7472 \" data-id=\"7b888ba6\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"7b888ba6\" data-e-type=\"e-flexbox\" data-id=\"7b888ba6\">\n    <div class=\"elementor-element elementor-element-418f2631 e-con e-atomic-element e-flexbox-base e-default-div e-4c465572-783f \" data-id=\"418f2631\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"418f2631\" data-e-type=\"e-flexbox\" data-id=\"418f2631\">\n    <div class=\"elementor-element elementor-element-53f9cd9f e-con e-atomic-element e-flexbox-base e-default-div e-30a0aaaf-24da \" data-id=\"53f9cd9f\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"53f9cd9f\" data-e-type=\"e-flexbox\" data-id=\"53f9cd9f\">\n    \t\t\t<p class=\"e-59bcba9e-6df7 e-paragraph-base e-default-p\" data-interaction-id=\"2f01ce62\" data-e-type=\"widget\" data-id=\"2f01ce62\">Apple TV<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"2c961564\" class=\"e-45b54605-7c6b e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"2c961564\">Something worth watching on that new screen.<\/h2>\n\t\t\n<\/div>\n\t\t\t<p class=\"e-414060fb-44a1 e-paragraph-base e-default-p\" data-interaction-id=\"701be3ad\" data-e-type=\"widget\" data-id=\"701be3ad\">Swipe \u2192<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-3b057a12 e-con e-atomic-element e-flexbox-base e-default-div e-2a947d72-419a \" data-id=\"3b057a12\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"3b057a12\" data-e-type=\"e-flexbox\" data-id=\"3b057a12\">\n    <a class=\"elementor-element elementor-element-4c56cc43 e-con e-atomic-element e-flexbox-base e-default-a e-7212292b-60ce \" data-id=\"4c56cc43\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"4c56cc43\" href=\"https:\/\/tv.apple.com\/gb\/show\/slow-horses\/umc.cmc.2szz3fdt71tl1ulnbp8utgq5o?l=en-GB\" target=\"_blank\" data-e-type=\"e-flexbox\" data-id=\"4c56cc43\">\n    \t\t\t<img decoding=\"async\" class=\"e-image-base e-default-img e-69dc0da0-79bf\" data-interaction-id=\"7f9397ce\" data-e-type=\"widget\" data-id=\"7f9397ce\" src=\"https:\/\/is1-ssl.mzstatic.com\/image\/thumb\/Features211\/v4\/1b\/00\/54\/1b00549a-f09d-f96d-6077-9a7c75bd40b2\/be4ff2b9-a7fa-4b9f-a9fb-2a0e8a413dc1.png\/548x992nr.jpg\" alt=\"Slow Horses key art\"\/>\t\t<div class=\"elementor-element elementor-element-611cf508 e-con e-atomic-element e-div-block-base e-default-div e-124beb7e-94d4 \" data-id=\"611cf508\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"611cf508\" data-e-type=\"e-div-block\" data-id=\"611cf508\">\n    \n<\/div>\n\t\t\t<p class=\"e-3b7df643-5c93 e-paragraph-base e-default-p\" data-interaction-id=\"648b0fc2\" data-e-type=\"widget\" data-id=\"648b0fc2\">Thriller<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"16e5003e\" class=\"e-253fff23-958a e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"16e5003e\">Slow Horses<\/h3>\n\t\t\t\t\t<p class=\"e-52005335-fca1 e-paragraph-base e-default-p\" data-interaction-id=\"190b10ea\" data-e-type=\"widget\" data-id=\"190b10ea\">MI5\u2019s most unruly spies are back and under attack.<\/p>\n\t\t\t\t\t<p class=\"e-2c12267c-c3c1 e-paragraph-base e-default-p\" data-interaction-id=\"1aaadb1b\" data-e-type=\"widget\" data-id=\"1aaadb1b\">Stream now \u2192<\/p>\n\t\t\n<\/a>\n<a class=\"elementor-element elementor-element-7b910559 e-con e-atomic-element e-flexbox-base e-default-a e-62df680b-79d0 \" data-id=\"7b910559\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"7b910559\" href=\"https:\/\/tv.apple.com\/gb\/show\/ted-lasso\/umc.cmc.vtoh0mn0xn7t3c643xqonfzy?l=en-GB\" target=\"_blank\" data-e-type=\"e-flexbox\" data-id=\"7b910559\">\n    \t\t\t<img decoding=\"async\" class=\"e-image-base e-default-img e-95f5b93-1971\" data-interaction-id=\"62010393\" data-e-type=\"widget\" data-id=\"62010393\" src=\"https:\/\/is1-ssl.mzstatic.com\/image\/thumb\/Features221\/v4\/3d\/b5\/d5\/3db5d5c0-808b-d357-a2f1-2240d614e2b0\/e6663278-3bd4-4114-9f97-082e7c192453.png\/548x992nr.jpg\" alt=\"Ted Lasso key art\"\/>\t\t<div class=\"elementor-element elementor-element-22f06cbc e-con e-atomic-element e-div-block-base e-default-div e-7fb9c2f3-85df \" data-id=\"22f06cbc\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"22f06cbc\" data-e-type=\"e-div-block\" data-id=\"22f06cbc\">\n    \n<\/div>\n\t\t\t<p class=\"e-502dc995-11d1 e-paragraph-base e-default-p\" data-interaction-id=\"219c6e09\" data-e-type=\"widget\" data-id=\"219c6e09\">Comedy<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"4177dc42\" class=\"e-232e3e24-fd1c e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"4177dc42\">Ted Lasso<\/h3>\n\t\t\t\t\t<p class=\"e-3051d851-353e e-paragraph-base e-default-p\" data-interaction-id=\"62e5e0b7\" data-e-type=\"widget\" data-id=\"62e5e0b7\">The hit comedy is back and Tedder than ever.<\/p>\n\t\t\t\t\t<p class=\"e-5bbfb2a7-b53a e-paragraph-base e-default-p\" data-interaction-id=\"4146fe94\" data-e-type=\"widget\" data-id=\"4146fe94\">Stream now \u2192<\/p>\n\t\t\n<\/a>\n<a class=\"elementor-element elementor-element-2e76719a e-con e-atomic-element e-flexbox-base e-default-a e-3b92d54f-6499 \" data-id=\"2e76719a\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"2e76719a\" href=\"https:\/\/tv.apple.com\/gb\/show\/silo\/umc.cmc.3yksgc857px0k0rqe5zd4jice?l=en-GB\" target=\"_blank\" data-e-type=\"e-flexbox\" data-id=\"2e76719a\">\n    \t\t\t<img decoding=\"async\" class=\"e-image-base e-default-img e-3858b876-28d0\" data-interaction-id=\"404375ed\" data-e-type=\"widget\" data-id=\"404375ed\" src=\"https:\/\/is1-ssl.mzstatic.com\/image\/thumb\/Features221\/v4\/50\/e0\/fc\/50e0fc53-b627-fce0-2dbf-1b904f7a838b\/99618edc-b794-4a5b-bfde-78c77f294d36.png\/548x992nr.jpg\" alt=\"Silo key art\"\/>\t\t<div class=\"elementor-element elementor-element-50898c2c e-con e-atomic-element e-div-block-base e-default-div e-71a07cfb-8004 \" data-id=\"50898c2c\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"50898c2c\" data-e-type=\"e-div-block\" data-id=\"50898c2c\">\n    \n<\/div>\n\t\t\t<p class=\"e-7c2f151d-9679 e-paragraph-base e-default-p\" data-interaction-id=\"4d5310c2\" data-e-type=\"widget\" data-id=\"4d5310c2\">Sci-Fi<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"72129315\" class=\"e-554d3c9a-2844 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"72129315\">Silo<\/h3>\n\t\t\t\t\t<p class=\"e-3813402a-3435 e-paragraph-base e-default-p\" data-interaction-id=\"620d081b\" data-e-type=\"widget\" data-id=\"620d081b\">The truth lies in the past.<\/p>\n\t\t\t\t\t<p class=\"e-7b8f6bbf-ca89 e-paragraph-base e-default-p\" data-interaction-id=\"71302a6a\" data-e-type=\"widget\" data-id=\"71302a6a\">Stream now \u2192<\/p>\n\t\t\n<\/a>\n<a class=\"elementor-element elementor-element-19eabaf1 e-con e-atomic-element e-flexbox-base e-default-a e-33c05684-ef2f \" data-id=\"19eabaf1\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"19eabaf1\" href=\"https:\/\/tv.apple.com\/gb\/show\/dark-matter\/umc.cmc.4luj45vtqpmjsvb6sc2675oeg?l=en-GB\" target=\"_blank\" data-e-type=\"e-flexbox\" data-id=\"19eabaf1\">\n    \t\t\t<img decoding=\"async\" class=\"e-image-base e-default-img e-64a09e0f-b001\" data-interaction-id=\"133f9c88\" data-e-type=\"widget\" data-id=\"133f9c88\" src=\"https:\/\/is1-ssl.mzstatic.com\/image\/thumb\/Features221\/v4\/0f\/80\/8a\/0f808a66-ae1f-c96f-700c-576fd8583dc5\/1877f2a7-55c3-4dd2-a57d-54edfa8791cb.png\/548x992nr.jpg\" alt=\"Dark Matter key art\"\/>\t\t<div class=\"elementor-element elementor-element-601f57d5 e-con e-atomic-element e-div-block-base e-default-div e-66b1b89c-3b01 \" data-id=\"601f57d5\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"601f57d5\" data-e-type=\"e-div-block\" data-id=\"601f57d5\">\n    \n<\/div>\n\t\t\t<p class=\"e-62004771-31fd e-paragraph-base e-default-p\" data-interaction-id=\"39b76f8c\" data-e-type=\"widget\" data-id=\"39b76f8c\">Sci-Fi<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"5bbb01f2\" class=\"e-352b661a-eb47 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"5bbb01f2\">Dark Matter<\/h3>\n\t\t\t\t\t<p class=\"e-70c8dc54-3451 e-paragraph-base e-default-p\" data-interaction-id=\"736c38b2\" data-e-type=\"widget\" data-id=\"736c38b2\">There\u2019s no world like home.<\/p>\n\t\t\t\t\t<p class=\"e-f762b18-ce10 e-paragraph-base e-default-p\" data-interaction-id=\"400a7595\" data-e-type=\"widget\" data-id=\"400a7595\">Stream now \u2192<\/p>\n\t\t\n<\/a>\n<a class=\"elementor-element elementor-element-6ea72e1b e-con e-atomic-element e-flexbox-base e-default-a e-3ec030cc-c892 \" data-id=\"6ea72e1b\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"6ea72e1b\" href=\"https:\/\/tv.apple.com\/gb\/show\/widows-bay\/umc.cmc.1zzly0vah46bnvnwf0qkrjhh2?l=en-GB\" target=\"_blank\" data-e-type=\"e-flexbox\" data-id=\"6ea72e1b\">\n    \t\t\t<img decoding=\"async\" class=\"e-image-base e-default-img e-4a4bbe00-780e\" data-interaction-id=\"6d54e3eb\" data-e-type=\"widget\" data-id=\"6d54e3eb\" src=\"https:\/\/is1-ssl.mzstatic.com\/image\/thumb\/Features211\/v4\/aa\/d0\/f7\/aad0f7e2-d20d-610a-ad83-e4c18d53808f\/9fc84f34-217d-4161-8c71-a5064339d807.png\/548x992nr.jpg\" alt=\"Widow\u2019s Bay key art\"\/>\t\t<div class=\"elementor-element elementor-element-10ac4e4d e-con e-atomic-element e-div-block-base e-default-div e-4173edba-ee9e \" data-id=\"10ac4e4d\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"10ac4e4d\" data-e-type=\"e-div-block\" data-id=\"10ac4e4d\">\n    \n<\/div>\n\t\t\t<p class=\"e-533705a0-91d5 e-paragraph-base e-default-p\" data-interaction-id=\"1c096704\" data-e-type=\"widget\" data-id=\"1c096704\">Comedy<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"7043b97f\" class=\"e-1fd16ecb-6bc4 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"7043b97f\">Widow\u2019s Bay<\/h3>\n\t\t\t\t\t<p class=\"e-159ce288-cba6 e-paragraph-base e-default-p\" data-interaction-id=\"409a7efc\" data-e-type=\"widget\" data-id=\"409a7efc\">Welcome to the island. Just don\u2019t ask too many questions.<\/p>\n\t\t\t\t\t<p class=\"e-5e171786-c0ba e-paragraph-base e-default-p\" data-interaction-id=\"6f1cff61\" data-e-type=\"widget\" data-id=\"6f1cff61\">Stream now \u2192<\/p>\n\t\t\n<\/a>\n<a class=\"elementor-element elementor-element-1a0e8bd e-con e-atomic-element e-flexbox-base e-default-a e-787d7a28-4fa3 \" data-id=\"1a0e8bd\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"1a0e8bd\" href=\"https:\/\/tv.apple.com\/gb\/show\/cape-fear\/umc.cmc.377zdzwefgtzkvykexeca9qrc?l=en-GB\" target=\"_blank\" data-e-type=\"e-flexbox\" data-id=\"1a0e8bd\">\n    \t\t\t<img decoding=\"async\" class=\"e-image-base e-default-img e-102842a1-8166\" data-interaction-id=\"279e8cbe\" data-e-type=\"widget\" data-id=\"279e8cbe\" src=\"https:\/\/is1-ssl.mzstatic.com\/image\/thumb\/Features211\/v4\/e0\/b4\/2a\/e0b42a79-b926-8ec2-a731-34c019f75b62\/08e1824a-9ed6-4268-911b-129b3a585119.png\/548x992nr.jpg\" alt=\"Cape Fear key art\"\/>\t\t<div class=\"elementor-element elementor-element-87d57c e-con e-atomic-element e-div-block-base e-default-div e-14f6e236-656b \" data-id=\"87d57c\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"87d57c\" data-e-type=\"e-div-block\" data-id=\"87d57c\">\n    \n<\/div>\n\t\t\t<p class=\"e-239feba9-5f8d e-paragraph-base e-default-p\" data-interaction-id=\"1d415ed\" data-e-type=\"widget\" data-id=\"1d415ed\">Thriller<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"4f690f81\" class=\"e-7d815973-98e6 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"4f690f81\">Cape Fear<\/h3>\n\t\t\t\t\t<p class=\"e-26af53d8-1d67 e-paragraph-base e-default-p\" data-interaction-id=\"38348f3c\" data-e-type=\"widget\" data-id=\"38348f3c\">Fear takes hold.<\/p>\n\t\t\t\t\t<p class=\"e-6568f7cb-cb80 e-paragraph-base e-default-p\" data-interaction-id=\"1e94415c\" data-e-type=\"widget\" data-id=\"1e94415c\">Stream now \u2192<\/p>\n\t\t\n<\/a>\n\n<\/div>\n\n<\/section>\n<section class=\"elementor-element elementor-element-68c49b91 e-con e-atomic-element e-flexbox-base e-default-section e-721ab5a4-7b6e \" data-id=\"68c49b91\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"68c49b91\" data-e-type=\"e-flexbox\" data-id=\"68c49b91\">\n    <div class=\"elementor-element elementor-element-6727a74d e-con e-atomic-element e-flexbox-base e-default-div e-51feebf8-7d96 \" data-id=\"6727a74d\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"6727a74d\" data-e-type=\"e-flexbox\" data-id=\"6727a74d\">\n    \t\t\t<p class=\"e-712de8d8-e21b e-paragraph-base e-default-p\" data-interaction-id=\"7e76a891\" data-e-type=\"widget\" data-id=\"7e76a891\">Before you buy<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"1e372c26\" class=\"e-4dd64a88-1f73 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"1e372c26\">Good questions.<\/h2>\n\t\t\t\t\t<p class=\"e-42445a4a-e42c e-paragraph-base e-default-p\" data-interaction-id=\"6b0b1c3\" data-e-type=\"widget\" data-id=\"6b0b1c3\">The short answers. Full terms and eligibility are always on apple.com\/uk.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-5798ba3d e-con e-atomic-element e-accordion-base  e-49f5c776-2d06 \" data-id=\"5798ba3d\" data-element_type=\"e-accordion\" data-e-type=\"e-accordion\" data-interaction-id=\"5798ba3d\" data-e-type=\"e-accordion\" data-id=\"5798ba3d\">\n    <details class=\"elementor-element elementor-element-272b341e e-con e-atomic-element e-accordion-item-base  e-3289a741-5ff5 \" data-id=\"272b341e\" data-element_type=\"e-accordion-item\" data-e-type=\"e-accordion-item\" data-interaction-id=\"272b341e\" data-e-type=\"e-accordion-item\" data-id=\"272b341e\" open name=\"5798ba3d\">\n    <summary class=\"elementor-element elementor-element-4324abf5 e-con e-atomic-element e-accordion-item-header-base  e-47d52159-e8de \" data-id=\"4324abf5\" data-element_type=\"e-accordion-item-header\" data-e-type=\"e-accordion-item-header\" data-interaction-id=\"4324abf5\" data-e-type=\"e-accordion-item-header\" data-id=\"4324abf5\">\n    <span class=\"elementor-element elementor-element-42953dd2 e-con e-atomic-element e-accordion-item-title-base  \" data-id=\"42953dd2\" data-element_type=\"e-accordion-item-title\" data-e-type=\"e-accordion-item-title\" data-interaction-id=\"42953dd2\" data-e-type=\"e-accordion-item-title\" data-id=\"42953dd2\">\n    \t\t\t<p class=\"e-5840117e-4175 e-paragraph-base e-default-p\" data-interaction-id=\"10cda09e\" data-e-type=\"widget\" data-id=\"10cda09e\">When can I get iPhone Duo?<\/p>\n\t\t\n<\/span>\n\n<\/summary>\n<div class=\"elementor-element elementor-element-10129dbe e-con e-atomic-element e-accordion-item-content-base  e-33953dc5-6a2e \" data-id=\"10129dbe\" data-element_type=\"e-accordion-item-content\" data-e-type=\"e-accordion-item-content\" data-interaction-id=\"10129dbe\" data-e-type=\"e-accordion-item-content\" data-id=\"10129dbe\">\n    \t\t\t<p class=\"e-1cfe03f-5b5c e-paragraph-base e-default-p\" data-interaction-id=\"4dcf7a88\" data-e-type=\"widget\" data-id=\"4dcf7a88\">Pre-orders open from 1:00 pm on 16.10, and iPhone Duo is available from 23.10. Pricing is on the Apple Store.<\/p>\n\t\t\n<\/div>\n\n<\/details>\n<details class=\"elementor-element elementor-element-704d8284 e-con e-atomic-element e-accordion-item-base  e-3aaa070c-2f64 \" data-id=\"704d8284\" data-element_type=\"e-accordion-item\" data-e-type=\"e-accordion-item\" data-interaction-id=\"704d8284\" data-e-type=\"e-accordion-item\" data-id=\"704d8284\"  name=\"5798ba3d\">\n    <summary class=\"elementor-element elementor-element-2eba886b e-con e-atomic-element e-accordion-item-header-base  e-20b042f7-f1bf \" data-id=\"2eba886b\" data-element_type=\"e-accordion-item-header\" data-e-type=\"e-accordion-item-header\" data-interaction-id=\"2eba886b\" data-e-type=\"e-accordion-item-header\" data-id=\"2eba886b\">\n    <span class=\"elementor-element elementor-element-490daf7c e-con e-atomic-element e-accordion-item-title-base  \" data-id=\"490daf7c\" data-element_type=\"e-accordion-item-title\" data-e-type=\"e-accordion-item-title\" data-interaction-id=\"490daf7c\" data-e-type=\"e-accordion-item-title\" data-id=\"490daf7c\">\n    \t\t\t<p class=\"e-787395ae-31e8 e-paragraph-base e-default-p\" data-interaction-id=\"30746282\" data-e-type=\"widget\" data-id=\"30746282\">Which phones can I trade in?<\/p>\n\t\t\n<\/span>\n\n<\/summary>\n<div class=\"elementor-element elementor-element-4662011e e-con e-atomic-element e-accordion-item-content-base  e-2a0b3e46-fcf5 \" data-id=\"4662011e\" data-element_type=\"e-accordion-item-content\" data-e-type=\"e-accordion-item-content\" data-interaction-id=\"4662011e\" data-e-type=\"e-accordion-item-content\" data-id=\"4662011e\">\n    \t\t\t<p class=\"e-466426c7-cd39 e-paragraph-base e-default-p\" data-interaction-id=\"232c91ae\" data-e-type=\"widget\" data-id=\"232c91ae\">Apple offers credit when you trade in iPhone 13 or higher. Get an online estimate first \u2014 the final value depends on the device\u2019s condition.<\/p>\n\t\t\n<\/div>\n\n<\/details>\n<details class=\"elementor-element elementor-element-763d5a90 e-con e-atomic-element e-accordion-item-base  e-28e3b62b-67a0 \" data-id=\"763d5a90\" data-element_type=\"e-accordion-item\" data-e-type=\"e-accordion-item\" data-interaction-id=\"763d5a90\" data-e-type=\"e-accordion-item\" data-id=\"763d5a90\"  name=\"5798ba3d\">\n    <summary class=\"elementor-element elementor-element-2497e291 e-con e-atomic-element e-accordion-item-header-base  e-63e8d051-3a11 \" data-id=\"2497e291\" data-element_type=\"e-accordion-item-header\" data-e-type=\"e-accordion-item-header\" data-interaction-id=\"2497e291\" data-e-type=\"e-accordion-item-header\" data-id=\"2497e291\">\n    <span class=\"elementor-element elementor-element-4b74dea2 e-con e-atomic-element e-accordion-item-title-base  \" data-id=\"4b74dea2\" data-element_type=\"e-accordion-item-title\" data-e-type=\"e-accordion-item-title\" data-interaction-id=\"4b74dea2\" data-e-type=\"e-accordion-item-title\" data-id=\"4b74dea2\">\n    \t\t\t<p class=\"e-68c07eb3-ec7f e-paragraph-base e-default-p\" data-interaction-id=\"36dadecb\" data-e-type=\"widget\" data-id=\"36dadecb\">Who can use education savings?<\/p>\n\t\t\n<\/span>\n\n<\/summary>\n<div class=\"elementor-element elementor-element-6403c99 e-con e-atomic-element e-accordion-item-content-base  e-41aa6848-4781 \" data-id=\"6403c99\" data-element_type=\"e-accordion-item-content\" data-e-type=\"e-accordion-item-content\" data-interaction-id=\"6403c99\" data-e-type=\"e-accordion-item-content\" data-id=\"6403c99\">\n    \t\t\t<p class=\"e-73d750da-24f7 e-paragraph-base e-default-p\" data-interaction-id=\"7c304c1e\" data-e-type=\"widget\" data-id=\"7c304c1e\">Education pricing on Mac and iPad is available to eligible students and educators. The current gift card offer (from \u00a380 to \u00a3120) ends 22.10 \u2014 check eligibility on the Education Store.<\/p>\n\t\t\n<\/div>\n\n<\/details>\n<details class=\"elementor-element elementor-element-a625efa e-con e-atomic-element e-accordion-item-base  e-2e24ec51-4d49 \" data-id=\"a625efa\" data-element_type=\"e-accordion-item\" data-e-type=\"e-accordion-item\" data-interaction-id=\"a625efa\" data-e-type=\"e-accordion-item\" data-id=\"a625efa\"  name=\"5798ba3d\">\n    <summary class=\"elementor-element elementor-element-87acb5d e-con e-atomic-element e-accordion-item-header-base  e-77cba093-caeb \" data-id=\"87acb5d\" data-element_type=\"e-accordion-item-header\" data-e-type=\"e-accordion-item-header\" data-interaction-id=\"87acb5d\" data-e-type=\"e-accordion-item-header\" data-id=\"87acb5d\">\n    <span class=\"elementor-element elementor-element-78ed05f4 e-con e-atomic-element e-accordion-item-title-base  \" data-id=\"78ed05f4\" data-element_type=\"e-accordion-item-title\" data-e-type=\"e-accordion-item-title\" data-interaction-id=\"78ed05f4\" data-e-type=\"e-accordion-item-title\" data-id=\"78ed05f4\">\n    \t\t\t<p class=\"e-2b9dc2b9-3c2d e-paragraph-base e-default-p\" data-interaction-id=\"5128592f\" data-e-type=\"widget\" data-id=\"5128592f\">How do I get 3 months of Apple One free?<\/p>\n\t\t\n<\/span>\n\n<\/summary>\n<div class=\"elementor-element elementor-element-643638da e-con e-atomic-element e-accordion-item-content-base  e-1628aaa8-60e9 \" data-id=\"643638da\" data-element_type=\"e-accordion-item-content\" data-e-type=\"e-accordion-item-content\" data-interaction-id=\"643638da\" data-e-type=\"e-accordion-item-content\" data-id=\"643638da\">\n    \t\t\t<p class=\"e-2b59e8a-79ae e-paragraph-base e-default-p\" data-interaction-id=\"5e88e8db\" data-e-type=\"widget\" data-id=\"5e88e8db\">The offer applies with any new iPhone, iPad or Mac. Terms apply and the plan renews automatically unless cancelled \u2014 see the offer page for details.<\/p>\n\t\t\n<\/div>\n\n<\/details>\n\n<\/div>\n\n<\/section>\n<section class=\"elementor-element elementor-element-45d68434 e-con e-atomic-element e-flexbox-base e-default-section e-64d76bf9-e214 \" data-id=\"45d68434\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"45d68434\" data-e-type=\"e-flexbox\" data-id=\"45d68434\">\n    <div class=\"elementor-element elementor-element-2f83992c e-con e-atomic-element e-div-block-base e-default-div e-17ffaf47-f6ab \" data-id=\"2f83992c\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"2f83992c\" data-e-type=\"e-div-block\" data-id=\"2f83992c\">\n    \n<\/div>\n\t\t\t<p class=\"e-849af89-f278 e-paragraph-base e-default-p\" data-interaction-id=\"18ad2bbe\" data-e-type=\"widget\" data-id=\"18ad2bbe\">Ready when you are<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"2777e9ed\" class=\"e-43910e71-2fcf e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"2777e9ed\">Your next Apple<br>starts here.<\/h2>\n\t\t\t\t\t<p class=\"e-9d13fcc-db37 e-paragraph-base e-default-p\" data-interaction-id=\"6b3a4bb8\" data-e-type=\"widget\" data-id=\"6b3a4bb8\">Choose it, trade in, and save \u2014 in one visit.<\/p>\n\t\t<div class=\"elementor-element elementor-element-6ad40cd0 e-con e-atomic-element e-flexbox-base e-default-div e-f70a82d-4322 \" data-id=\"6ad40cd0\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"6ad40cd0\" data-e-type=\"e-flexbox\" data-id=\"6ad40cd0\">\n    \t\t\t<a href=\"https:\/\/www.apple.com\/uk\/shop\/goto\/buy_iphone\/iphone_18_pro\" target=\"_self\" class=\"e-5526e565-56d7 e-button-base e-default-a\" data-interaction-id=\"57dea4cc\" data-e-type=\"widget\" data-id=\"57dea4cc\">\n\tBuy iPhone 18 Pro\n<\/a>\n\t\t\t\t\t<a href=\"https:\/\/www.apple.com\/uk\/shop\/goto\/trade_in\" target=\"_self\" class=\"e-4db500bb-3212 e-button-base e-default-a\" data-interaction-id=\"6fc23418\" data-e-type=\"widget\" data-id=\"6fc23418\">\n\tGet a trade-in estimate\n<\/a>\n\t\t\n<\/div>\n\n<\/section>\n<footer class=\"elementor-element elementor-element-766e4bcf e-con e-atomic-element e-flexbox-base e-default-footer e-530e1154-d999 \" data-id=\"766e4bcf\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"766e4bcf\" data-e-type=\"e-flexbox\" data-id=\"766e4bcf\">\n    \t\t\t<p class=\"e-551ca57e-c547 e-paragraph-base e-default-p\" data-interaction-id=\"7006c016\" data-e-type=\"widget\" data-id=\"7006c016\">Concept landing page \u2014 a design exercise. Not affiliated with or endorsed by Apple Inc. Product names are trademarks of Apple Inc.<\/p>\n\t\t\t\t\t<p class=\"e-30bc7f27-138f e-paragraph-base e-default-p\" data-interaction-id=\"2fb20275\" data-e-type=\"widget\" data-id=\"2fb20275\">* Offer terms, footnotes and eligibility: <a href=\"https:\/\/www.apple.com\/uk\/\">apple.com\/uk<\/a><\/p>\n\t\t\n<\/footer>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Apple. iPhone Mac iPad Watch AirPods Trade In Shop iPhone 18 Pro \u25cf New \u00b7 iPhone 18 Pro Profurther. The most capable iPhone yet \u2014 and the easiest it\u2019s ever been to make it yours. Trade in, save, and get three months of Apple One on us. Buy iPhone 18 Pro Explore the design \u2192 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-13","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/dev30.digitize-online.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/13","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev30.digitize-online.co.uk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dev30.digitize-online.co.uk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dev30.digitize-online.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev30.digitize-online.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13"}],"version-history":[{"count":14,"href":"https:\/\/dev30.digitize-online.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/13\/revisions"}],"predecessor-version":[{"id":28,"href":"https:\/\/dev30.digitize-online.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/13\/revisions\/28"}],"wp:attachment":[{"href":"https:\/\/dev30.digitize-online.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}